GEEIQ provides the data, insights and expertise needed to engage valuable audiences and win in virtual worlds.

GEEIQ

How to Reach Gen Z on Roblox in Any Country

Find gaming influencers in 60 seconds and reach a billion-dollar audience

The smart way marketers localize their gaming strategy for Roblox

Between 2023 and 2024, branded item drops on Roblox grew by 53%. But understanding what’s trending isn’t enough. You need to know what’s actually working. 

With GEEIQ’s new Virtual Items feature, you can uncover which branded items are selling, who’s creating them, and how your strategy stacks up.

*   Analyze trending\*\* item categories, creators, **and** keywords.\*\*
*   Get insights into **market size, claim count,** and **item** **sales revenue.**
*   Identify whether a **mass-market** or\*\* exclusive item rollout \*\*will drive more results. 


What virtual items do gamers want? 

Discover how brands are leveraging gaming and virtual worlds to capture Gen Z's attention, foster brand loyalty, and measure success in this rapidly evolving channel. Explore the full funnel opportunities emerging in gaming and learn actionable strategies for navigating this space.

Charles Hambro, who works with virtual leaders like Walmart, L'Oréal, Gucci, and Elton John, delivers a dynamic introduction to the data-driven strategies brands are using to succeed in gaming.

This talk was given at Advertising Week New York 2024.


Gen Z attention: the data behind brands in gaming 2024

How do the world’s top brands activate in gaming and virtual worlds?

In this short walkthrough, Deniz Ronayne, Customer Success Manager at GEEIQ, shows you how to use our new Competitor Analysis feature to gain a strategic edge.

Discover how to:

*   Track where and how your competitors are activating across platforms like Roblox, Fortnite, and ZEPETO
*   Compare your virtual strategy against industry leaders
*   Identify gaps in the market and turn them into opportunities

Whether you’re new to virtual brand activations or already running multi-platform strategies, this feature helps you make smarter, faster decisions.


How to do a competitor analysis in gaming

Over half of the brands that have ever entered virtual worlds did so in 2024. Brands are waking up to the new reality that Gen Z and Gen A aren't socializing on social, they're hanging out in immersive games - spending more time on Roblox and Fortnite than YouTube and TikTok combined. And brands are capitalizing on this.

Charles Hambro reveals the 2024-25 data behind a channel that will define brand marketing for the next quarter of this century, from UEFA and Versace's community building and engagement on Fortnite, to Walmart and Paris Hilton's real-world commerce and loyalty enrollment on Roblox.


Social media marketing is dead. Long live gaming.

essence cosmetics. L’Oréal. Sol de Janeiro.

The world’s top cosmetics brands are entering gaming and virtual worlds, like Roblox and Fortnite.

With over 100+ years of Gen Z engagement, a 96% approval rating, and 124k community members, essence cosmetics’ Kingdom of Essentia on Roblox is a prime example of how to do it right.

In this live webinar, you’ll hear directly from the brand, developer, and data team behind the experience. They’ll share:

*   How to use data to build a brand world players genuinely love.
*   Seasonal updates and virtual item strategies that keep fans coming back.
*   Why a persistent virtual world presence made sense amidst the rise of integrations.
*   How to champion brand values that resonate authentically with Gen Z.

PLUS, attendees will get full, early access to our latest report, *2025 Cosmetics Brands in Gaming*.

Reserve your spot right here. 👇
