The ‘See, Think, Do, Care’ (STDC) framework describes the customer journey, from a customer perspective. The 𝘎𝘳𝘰𝘸𝘵𝘩 𝘔𝘰𝘥𝘦𝘭 𝘊𝘢𝘯𝘷𝘢𝘴:tm: uses the framework to let you map out the customer journey, so that you can determine which channel and what message you should use per phase. Do you use the 𝗦𝗧𝗗𝗖 𝗽𝗵𝗮𝘀𝗲s 𝗳𝗼𝗿 𝗲𝘃𝗲𝗿𝘆 𝘁𝘆𝗽𝗲 𝗼𝗳 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿? In a B2C tool we usually do. And in a lot of B2B tools too. But there is an exception: The exception is if multiple personas are working together in the funnel. B2B So, let’s say your 𝚎𝚗𝚍 𝚞𝚜𝚎𝚛 𝚒𝚜 𝚗𝚘𝚝 𝚢𝚘𝚞𝚛 𝚍𝚎𝚌𝚒𝚜𝚒𝚘𝚗 𝚖𝚊𝚔𝚎𝚛, you want to bring in your end user and empower this person to convince his manager for example, his bosses. B2C Or if you have a mobile app, which is a game :space_invader:, you need a child that has to convince his mother to buy some tokens for example. That’s something you need to take into account. It’s part of the funnel of that specific user. You are still addressing, it’s only different people at that point. More insights on Growth? Sign up for our next #webinar! :jigsaw: