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Marketing 101 for New ABA Practice Owners

Marketing 101 for New ABA Practice Owners

APR

30

Wednesday, April 30

12:00 AM - 1:00 AM

Register

Marketing 101 for New ABA Practice Owners: How to Build Trust, Awareness & Referrals in Your Community

Just launched your ABA practice? Wondering how to actually find your first clients? 👀

This beginner-friendly webinar breaks down marketing into simple, actionable steps designed specifically for ABA clinicians. 💼🧩 You’ll learn how to create awareness, build trust, and turn your local community into your referral engine.

We’ll cover:

🖥️ How to set up your online presence in under a week (logo, website, social media, Google)

👩‍⚕️ Who your key referral sources are—and how to find and connect with them

📞 What to say when reaching out (with plug-and-play scripts!)

🤝 How to build long-term relationships with pediatricians, therapists, schools & more

💬 How to use Facebook groups and online channels to get early leads

Whether you’re just starting or need a marketing refresh, you’ll walk away with a clear roadmap to grow your practice the right way—without feeling salesy.


🧠 What You’ll Learn:

  • 🧰 How to create a basic marketing toolkit (logo, website, GMB, and social)
  • 🔍 How to identify and nurture referral partnerships
  • 📧 Scripts for email and phone outreach that actually get responses
  • 🌐 How to show up online and drive inquiries through local search & Facebook groups

Speaker

Michael Gao

Michael Gao

Founder at Alpaca Health

Michael Gao is the CEO and Co-Founder of Alpaca Health, the practice-in-a box for BCBAs to start, run, and grow independent ABA practices. Before Alpaca, Michael built a successful online education company that supported thousands of students, giving him a deep appreciation for entrepreneurship. Today, he works closely with new ABA practice owners to demystify the business side of care—everything from accounting to insurance to growth—so they can build sustainable, client-first practices with confidence.

APR

30

Wednesday, April 30

12:00 AM - 1:00 AM

Register