Brainsuite Webinars

#### **Unlock a Smarter Approach to Pretesting**

The world of market research is evolving rapidly. With more assets and shrinking timelines, researchers are under pressure to test more efficiently. AI promises speed and scalability—but how do you integrate it without sacrificing rigor?

Join us for an insightful webinar where we break down **when to trust AI-driven pretesting, where traditional methods still shine, and how to combine both for the best results.**

#### **What You'll Learn:**

✅ A clear **framework** for integrating AI into your research toolbox

✅ When **AI-based pretesting** delivers the best results—and where human insights are still essential

✅ The **strengths and limitations** of AI vs. traditional research methods

✅ Real-world case studies showcasing **successful AI adoption in pretesting**

#### **Who Should Attend?**

This webinar is designed for **market researchers, insights professionals, and brand managers** looking to enhance their pretesting strategy with AI—without losing the depth of traditional research.

#### **Meet Your Expert Speaker**

**Dr. Dirk Held**

Author of *AI in Brand Management*, Co-Founder of DECODE GmbH & aimpower GmbH

🔹 **Spots are limited—reserve your seat today!**


Smarter Pretesting: Maximizing Impact with AI & Traditional Research

Are your marketing creatives meeting their full potential? What if you could evaluate and refine their effectiveness before they go live?

In this webinar, Indra Mauer and Janik Lührs will show how Predictive AI can transform the way you design and evaluate ad creatives, empowering you to make data-driven decisions that elevate campaign outcomes.

Discover how to craft creatives that:

*   Grab your audience’s attention when it matters most
*   Evoke emotional responses that deepen customer connections
*   Communicate your message clearly and effectively for lasting impact
*   Reinforce your brand identity to drive long-term recognition

During this session, you’ll see how AI streamlines creative optimization, freeing up your team to focus on what drives measurable business results—higher conversions and stronger ROAS.

 **Take the guesswork out of creative performance. Sign up now and discover actionable strategies for success.**


Predict and Improve: Use AI to Optimize Creatives and Maximize ROI

Stay ahead of the competition by joining Dr. Christian Scheier, a pioneer in applying AI and neuroscience to brand management, as he reveals what AI advancements you need to know to power your marketing in 2025.

With over 20 years in the field, Christian Scheier combines unmatched expertise as a neuropsychologist with hands-on experience driving brand growth through AI.

This webinar will discuss where AI delivers real results today and what’s on the horizon for next year. Dr. Scheier will provide a clear-eyed view of both predictive and generative AI, highlighting how to leverage AI t**o help prove and improve the effectiveness of your creative assets**

From advanced personalization through large language models and AI-driven creative assets to custom KPIs based on client data, this session covers precisely what matters to CMOs, brand managers, and insight teams. You’ll also gain insights into the current limits of AI, empowering you to make more strategic, risk-aware decisions.

**Key Takeaways:**

*   \*\*Today’s AI Landscape: \*\*Learn what’s working (and what isn’t) in predictive and generative AI, and see how it can support brand effectiveness.
*   \*\*AI Trends for 2025: \*\*Get a preview of upcoming AI trends such as personalization, business integration, and creativity so you can prepare now to meet future demands.
*   \*\*Beyond the Hype: \*\*Gain a realistic perspective on AI’s current boundaries, empowering you to make confident, data-driven choices.

Secure your place to gain insights from Dr. Scheier’s practical, research-backed approach to AI, and get equipped to make an impact with AI-powered marketing strategies that resonate with your audience.


The Future of AI in Marketing: Emerging Trends and What to Expect in 2025

AI holds immense potential. However, many companies struggle to unleash the full business value. Based on the experience of onboarding more than 500 brand teams worldwide, we will share insights on the best practices of how to successfully implement and ensure adoption in the organization to leverage the full potential of AI?

You will learn:

🔹 Key steps of the AI implementation process

🔹 Best Practices along the process

🔹 Best-Practice Examples

With experience from over 500 AI implementations worldwide and recognized with the Agency Excellence Award Unilever 2025, Brainsuite provides exclusive insights on how to successfully implement AI solutions at scale.

Register now to learn how to successfully implement AI in your organization!


Successful AI Implementation: From Concept to Scalable Capability

Speaker

Dr Dirk Held

Co-Founder, CSO | Chief Strategy Officer

Replays

Smarter Pretesting: Maximizing Impact with AI & Traditional Research

Predict and Improve: Use AI to Optimize Creatives and Maximize ROI