Brainsuite Webinars

Influencer marketing is booming, but not all influencer content drives real impact.

In this webinar, we’ll unpack the psychology and data behind what makes influencer and brand campaigns work.

Discover how brand-led clarity and creator-style authenticity play complementary roles: One building recognition and trust, the other sparking engagement and emotional connection

You’ll leave with a simple framework that blends emotional connection with clear brand storytelling (backed by science and real performance data), unlocking impact across the marketing funnel

**Key Takeaways:**

*   Why much influencer content misses: the psychology and data behind real impact.
*   Brand-led clarity + creator authenticity: recognition and trust meet engagement and emotion.
*   A simple, science-backed framework for blending emotion with brand storytelling to drive full-funnel impact.


The Influencer Playbook for Brands: Turning Creator Authenticity into Measurable Brand Impact - Free Webinar

**In today’s high-pressure marketing environment, making the right creative decisions early can be the difference between campaign success and wasted budget.**

Traditional testing methods are often too slow, costly, or limited in scope—leaving many high-stakes creative choices to gut feeling.

Join our free masterclass to discover how “Synthetic Experts” are transforming the way brand and insights leaders evaluate scripts, storyboards, and concepts—delivering neuroscience-based, actionable guidance in minutes, not weeks. See how our *Sage Script*solution empowers you to select and optimize your strongest ideas before production, reducing risk, saving resources, and increasing your ROI.

**Key Takeaways:**

*   What “Synthetic Experts” are and how they combine neuroscience, marketing expertise, and AI to deliver expert-level evaluations at scale
*   How to use AI-powered script evaluation to select and refine your most effective creative concepts early in the process
*   How to apply AI across the entire creative workflow—from script to post-campaign analysis—to accelerate decisions and reduce risk.


Better, Faster, Smarter—How Synthetic Experts Elevate Creative Decisions

In today’s cluttered Out-of-Home advertising landscape, it’s harder than ever to stand out. Join our free masterclass to discover how to create OOH campaigns that demand attention, connect with your audience, and deliver real results. Learn strategies and insights that will make your next campaign unmissable.

**Key Takeaways:**

*   How to craft OOH campaigns that demand attention and drive brand awareness
*   The role of emotional connection in increasing brand recall and engagement
*   How AI can optimize your OOH campaigns for maximum ROI and impact

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**Why Join This Free Masterclass?**

This masterclass isn’t just about theory—it’s about practical solutions you can apply immediately. Get the insights you need to ensure your OOH campaigns stand out and deliver results, all while making smarter, data-driven decisions.


Make Your OOH Campaigns Unmissable: Free Masterclass

**The point of sale remains one of the most decisive moments in the customer journey**—yet many brands still rely on guesswork when it comes to in-store effectiveness. With shoppers making up to 70% of their purchase decisions in-store, the opportunity is massive—but so is the competition for attention.

This webinar offers a practical, science-backed guide to boosting creative effectiveness at the POS. Learn how to apply proven neuroscience principles and predictive AI to optimise your in-store assets—fast, cost-effectively, and at scale.

Join us live to give your team a competitive edge where it matters most.

**What You’ll Learn:**

✅ The six neuroscience-based drivers of POS effectiveness—and how they influence shopper behaviour.

✅ How to use AI to predict and improve the impact of your assets before they go live.

✅ Why benchmarking matters—and what we learned from analysing over 10,000 POS creatives.

👉 This session is designed for brand and category managers, shopper marketing leads, and in-store experience teams *ready to move beyond intuition, optimise creative performance, and drive in-store results*.


How To Win at the Point of Sale With Shopper Marketing

AI holds immense potential. However, many companies struggle to unleash the full business value. Based on the experience of onboarding more than 500 brand teams worldwide, we will share insights on the best practices of how to successfully implement and ensure adoption in the organization to leverage the full potential of AI?

You will learn:

🔹 Key steps of the AI implementation process

🔹 Best Practices along the process

🔹 Best-Practice Examples

With experience from over 500 AI implementations worldwide and recognized with the Agency Excellence Award Unilever 2025, Brainsuite provides exclusive insights on how to successfully implement AI solutions at scale.

Register now to learn how to successfully implement AI in your organization!


Successful AI Implementation: From Concept to Scalable Capability

Speaker

Dr Dirk Held

Co-Founder, CSO | Chief Strategy Officer

Replays

The Influencer Playbook for Brands: Turning Creator Authenticity into Measurable Brand Impact - Free Webinar

Better, Faster, Smarter—How Synthetic Experts Elevate Creative Decisions