Better, Faster, Smarter—How Synthetic Experts Elevate Creative Decisions
Brainsuite Webinars
42:44
In today’s high-pressure marketing environment, making the right creative decisions early can be the difference between campaign success and wasted budget.
Traditional testing methods are often too slow, costly, or limited in scope—leaving many high-stakes creative choices to gut feeling.
Join our free masterclass to discover how “Synthetic Experts” are transforming the way brand and insights leaders evaluate scripts, storyboards, and concepts—delivering neuroscience-based, actionable guidance in minutes, not weeks. See how our Sage Scriptsolution empowers you to select and optimize your strongest ideas before production, reducing risk, saving resources, and increasing your ROI.
Key Takeaways:
- What “Synthetic Experts” are and how they combine neuroscience, marketing expertise, and AI to deliver expert-level evaluations at scale
- How to use AI-powered script evaluation to select and refine your most effective creative concepts early in the process
- How to apply AI across the entire creative workflow—from script to post-campaign analysis—to accelerate decisions and reduce risk.
Speaker
Dr. Martin Scarabis
Partner @ DECODE Marketing
Dr. Martin Scarabis is a partner at DECODE Marketing and a behavioral scientist specializing in neuromarketing, cognitive semiotics, and implicit research. For more than two decades, he has advised global brand teams—especially in FMCG—on creative effectiveness and brand strategy, translating neuroscience into decisions marketers can act on. Martin co-developed the “Synthetic Experts” approach, including Sage Script, which delivers expert, neuroscience-grounded evaluations of scripts, storyboards, and concepts in minutes to help teams select and improve ideas early.
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Better, Faster, Smarter—How Synthetic Experts Elevate Creative Decisions
42:44