The Future of AI in Marketing: Emerging Trends and What to Expect in 2025
Brainsuite Webinars
55:03
Stay ahead of the competition by joining Dr. Christian Scheier, a pioneer in applying AI and neuroscience to brand management, as he reveals what AI advancements you need to know to power your marketing in 2025.
With over 20 years in the field, Christian Scheier combines unmatched expertise as a neuropsychologist with hands-on experience driving brand growth through AI.
This webinar will discuss where AI delivers real results today and what’s on the horizon for next year. Dr. Scheier will provide a clear-eyed view of both predictive and generative AI, highlighting how to leverage AI to help prove and improve the effectiveness of your creative assets
From advanced personalization through large language models and AI-driven creative assets to custom KPIs based on client data, this session covers precisely what matters to CMOs, brand managers, and insight teams. You’ll also gain insights into the current limits of AI, empowering you to make more strategic, risk-aware decisions.
Key Takeaways:
- **Today’s AI Landscape: **Learn what’s working (and what isn’t) in predictive and generative AI, and see how it can support brand effectiveness.
- **AI Trends for 2025: **Get a preview of upcoming AI trends such as personalization, business integration, and creativity so you can prepare now to meet future demands.
- **Beyond the Hype: **Gain a realistic perspective on AI’s current boundaries, empowering you to make confident, data-driven choices.
Secure your place to gain insights from Dr. Scheier’s practical, research-backed approach to AI, and get equipped to make an impact with AI-powered marketing strategies that resonate with your audience.
Speaker
Dr. Christian Scheier
Co-Founder, CAIO | Chief AI Officer @brainsuite
Actively involved in the field of AI for over 20 years, Dr. Christian Scheier is one of the few neuropsychologists worldwide to combine research with practical expertise in marketing consulting.
After a scientific career at the renowned California Institute of Technology (Caltech) and the successful establishment of an agency for marketing research, he founded DECODE Marketingberatung GmbH together with Dr. Dirk Held and in 2020 aimpower GmbH. He is the author of several bestselling books in the field of brand management and neuropsychology, and most recently published "Künstliche Intelligenz in der Markenführung".
Furthermore, he is the author of the standard work on behavior-based AI, “Understanding Intelligence” (MIT Press), as well as numerous scientific publications.
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The Future of AI in Marketing: Emerging Trends and What to Expect in 2025
55:03