How Burger King beats today’s loyalty challenges with Gamification

Traditional loyalty programs don’t hold customer attention like they used to—and it might be why 50% of your loyalty program sign-ups drop off within months.  

Join us as our loyalty expert, Alexander Süssel, explores why basic point-based rewards and traditional one-way marketing hold back loyalty programs. Next, we’ll delve into how Burger King uses Gamification Marketing to boost signups, contactability, daily active users (DAU) and sales across its loyalty program, CRM and beyond. 

You'll learn 

• Why traditional loyalty programs are struggling to gain, retain and convert members 
• How to design interactive loyalty journeys that drive signups, repeat engagement and purchase frequency, fast and simple, at any scale 
• How leading brands like Burger King use Gamification Marketing across their loyalty mix 

Perfect for loyalty, CRM and marketing professionals looking to turn attention into retention. 

About BRAME 

Between our Gamification Platform and our expertise, BRAME is the most efficient, cost-effective and impactful way to implement Gamification Marketing at any scale and across industries. 

About Alexander Süssel 

Alexander Süssel is a seasoned loyalty consultant with 15+ years’ experience helping some of the DACH region’s biggest brands design and optimize customer loyalty programs that drive measurable business results.