CampusESP Academy

In this quick but impactful 30-minute session, we’ll break down how to understand and optimize engagement data throughout your enrollment funnel, from initial sign-up to sustained interaction. You'll learn how to use the Parent Promoter Score (PPS) to assess parent interest and identify key opportunities to improve outreach, content strategy, and support. Discover how data from your enrollment funnel and PPS can drive smarter decisions that align with your enrollment, retention, and engagement goals.


Leverage your Student Enrollment Data

Learn how to strategically plan and execute time-limited advertisements that capture family attention at the right moments (and even drive some revenue). Join University of South Carolina's family engagement team as they reveal how they successfully launched 27 targeted ads last year - from initial strategy and content creation to measuring impact. This dual-format session combines USC's real-world case study with a live training on the advertisement setup process, giving you both the strategic roadmap and technical skills to elevate your family communications.


Maximize your Advertisement Feature: How the University of South Carolina Launched 27 Time-Limited Campaigns for Families

Learn key tools and features available to you in your CampusESP parent and family portal.

Join CampusESP’s interactive session as we guide you through:

*   An overview of CampusESP’s core functionality
*   How to use content tools
*   How to manage your users


Family Communication New User Training

Learn key tools and features available to you in your CampusESP parent and family portal. Join CampusESP’s interactive session as we guide you through:

*   How to use content tools to target your prospective families
*   An overview of CampusESP’s core functionality


Student Enrollment New User Training

Speaker

Mairin Matthews

Senior Account Manager

Replays

Leverage your Student Enrollment Data

Maximize your Advertisement Feature: How the University of South Carolina Launched 27 Time-Limited Campaigns for Families