CampusESP

Late summer and early fall are make-or-break moments for family engagement. While students are gearing up for orientation, move-in, and their first semester, their families are looking for information, support, and connection. 

Join us for a conversation on building a strong first impression and setting the tone for long-term family engagement. We’ll explore what it takes to effectively welcome and onboard first-year families — from targeted messaging and expectation-setting to community-building strategies that create connection and reduce melt. Learn how Coastal Carolina University and Texas A\&M are turning new families into lifelong partners in student success.


Peak season playbook: Onboarding first-year families for success

Personalization isn't just a best practice these days — it's an expectation. Just like we assume Netflix will serve us up our new must-binge series, students and parents assume colleges will send them information and reminders tailored perfectly to their needs.

Personalization is also a needle-mover. When your audience gets the info they need when they need it, they take action and you reap the benefits (think applications, acceptances, and deposits!).


The power of personalization in recruitment and enrollment

Our annual survey of college parents on their needs and expectations is now also our largest, with \*\*more than 32k family members! \*\*They shared their insights so that you can hone your parent engagement strategy! 

We'll release the report in a few weeks, but this is your chance to get an insider’s look at the data! We'll break down the findings and hear from higher ed peers about how these insights align with their campus experiences. 


NEW Research: What 32,423 college parents shared in our 2025 family survey

Discover how AI can simplify family communication and save your team time. Join Benjamin Trapanick (Framingham State University) and Fritzie Charné-Merriwether (UMBC) as they share how their institutions have successfully embraced AI to engage families, streamline communication, and maximize limited resources. Learn firsthand how AI can enhance your outreach—without adding more work to your plate!


Save Time, Scale Impact: AI Strategies for Family Engagement

In this quick but impactful 30-minute session, we’ll break down how to understand and optimize engagement data throughout your enrollment funnel—from initial sign-up to sustained interaction. You'll learn how to use the Parent Promoter Score (PPS) to assess parent interest and identify key opportunities to improve outreach, content strategy, and support. Discover how data from your enrollment funnel and PPS can drive smarter decisions that align with your enrollment, retention, and engagement goals.


Leverage your Student Enrollment Data

Speaker

Kerri Meeks-Griffin

Senior Account Manager

Replays

Peak season playbook: Onboarding first-year families for success

The power of personalization in recruitment and enrollment