CampusESP

Discover how AI can simplify family communication and save your team time. Join Benjamin Trapanick (Framingham State University) and Fritzie Charné-Merriwether (UMBC) as they share how their institutions have successfully embraced AI to engage families, streamline communication, and maximize limited resources. Learn firsthand how AI can enhance your outreach—without adding more work to your plate!


Save Time, Scale Impact: AI Strategies for Family Engagement

When it comes to securing enrollment deposits, families play a key role in guiding the final decision. So how can institutions effectively engage parents and supporters to nudge students toward commitment—on time?

Join our friends **Bailey Bennetch (Tarleton State University)** and **Todd Coleman (Mount Mercy University)** as they share proven strategies for turning parent outreach into enrollment action. Walk away with real-world success stories and practical tactics to boost deposits and keep families committed.

Don’t miss these expert insights on what’s *working*.


Show Me the Deposit! Turning Family Outreach into Enrollment Results

Personalization isn't just a best practice these days — it's an expectation. Just like we assume Netflix will serve us up our new must-binge series, students and parents assume colleges will send them information and reminders tailored perfectly to their needs.

Personalization is also a needle-mover. When your audience gets the info they need when they need it, they take action and you reap the benefits (think applications, acceptances, and deposits!).


The power of personalization in recruitment and enrollment

Speakers

Stephanie Greyer

AVP for Marketing and Brand Strategy | University of Montana

Dallin Palmer

Co-Founder | Halda

Melissa Greiner

VP of Marketing | CampusESP

Replays

Save Time, Scale Impact: AI Strategies for Family Engagement

Show Me the Deposit! Turning Family Outreach into Enrollment Results