Unlock higher order value: What the data shows
Captura
23:36
Join Lucy & TJ as they walk through proven ways to increase your average order value by optimizing your shopping cart experience.
You’ll see how small changes, like embedding upsells for background swaps, retouching, and digital add-ons, can lead to meaningful revenue gains, all without adding more work for your team. Learn how Captura’s built-in AI and automation make it easy to offer enhancements that convert, right within your checkout flow. Whether you’re refining your setup or exploring new revenue channels, this session will show you how to grow your business with every gallery visit.
What is the Data room?
Studios don’t just need tools; they need insights. The Data room is a webinar series that breaks down trends, behaviors, and opportunities that give studios the clarity and confidence to grow smarter and faster.
Speakers
Lucy Richards
Product Marketing Manager
Lucy Richards is the Product Marketing Manager at Captura, where she helps businesses turn data into smarter marketing and better revenue. She's led industry research surveying over 75,000 parents and schools and loves discussing how data can make a real difference in photography. When she's not deep in marketing strategy, you'll find her hanging out with her cat, enjoying beans on toast, or passionately following F1.
TJ Rak
Captura Ambassador
Before Enhance, there was Skylab, the image editing engine that redefined what was possible in high volume school photography.
TJ grew up in a family of school photographers, so studio life isn’t just something he understands, it’s in his DNA. With deep roots in the industry and a problem-solving mindset, he helped build Enhance to tackle the real challenges studios face every day.
From inconsistent edits to time-intensive workflows, TJ knows the pain points, and helped shape a solution that works with studios, not against them.
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Unlock higher order value: What the data shows
23:36