Prepping for Fall: smarter campaigns, bigger impact
17
3:00 PM - 3:45 PM
Fall is your biggest season, but are your campaigns set up to deliver their full value? Join Maddie and Michele as they unpack how to prep now for better results later, using Captura’s data-driven approach to stretch every marketing dollar.
You’ll learn how to assess your studio’s “marketing health,” why first-touch emails can drive up to 3x more value, and how to build smarter campaigns using real-time data and personalization. From yearbook promos to seasonal CTAs, we’ll walk through what to send, when to send it, and how to make every message count.
Speakers
Michele Federschneider
VP of Commerce
As VP of Commerce, Michele Federschneider is focused on one thing: helping studios grow. With a sharp eye on customer GMV, she works closely with teams across Captura to optimize the entire selling journey, from smarter storefronts to stronger seasonal strategy. Michele brings a data-informed, results-driven mindset to everything she does, always looking for new ways to help customers make more.
Priyanka Sai Sankar
Lead Marketing Strategist
Priyanka Sai Sankar turns insights into impact. As Lead Marketing Strategist at Captura, she leads the customer marketing team with a focus on helping studios deepen audience connections and drive growth. From shaping segmentation strategies to steering full-funnel campaigns, Priyanka blends data, creativity, and industry insight to ensure every customer touchpoint works harder, and smarter.
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17
3:00 PM - 3:45 PM