2026 Marketing Strategy AMA: Ask Us Anything!

Rachel Kirkpatrick is the Vice President of Growth at Coalmarch, where she leverages over a decade of experience to drive client growth, retention, and revenue. With deep expertise in digital marketing, small business strategy, and the pest and lawn industries, Rachel ensures that every Coalmarch solution delivers real, measurable impact.

Rachel leads Coalmarch's growth strategy, focusing on creating strong partnerships and building data-driven strategies that improve operational efficiency and long-term performance. Her ability to translate complex metrics into clear, actionable insights makes her a trusted advisor to Coalmarch clients navigating today’s competitive landscape.

A seasoned leader in client management and business operations, Rachel brings clarity, focus, and strategic thinking to every conversation—helping business owners track what matters and grow smarter.

Rachel Betterbid is the Vice President of Digital Marketing at Coalmarch, where she leads high-performing SEO and digital advertising teams focused on driving measurable results for lawn care and pest control businesses. With more than a decade of experience, Rachel has helped build the systems, structure, and culture that enable teams to scale efficiently and deliver consistent value to clients.

Named the “Face of Digital Marketing” by PCT Magazine, Rachel is known for her hands-on leadership style and ability to turn strategy into execution. She’s passionate about creating an environment where accountability, collaboration, and innovation thrive. In this webinar, Rachel will share practical insights on building and leading teams that not only perform—but exceed expectations.

Alex Booth brings years of sales and business experience to his role at Coalmarch. Since entering the digital marketing space, Alex has developed deep expertise in the unique challenges faced by pest control and green businesses. He is passionate about helping business owners make smart, strategic decisions that fuel growth, offering practical advice grounded in real-world experience.

Mark Calciano brings his sales and customer service experience to help pest and lawn care businesses unlock real, sustainable growth.

Mark is known for his consultative approach: digging deep into a business’s goals, analyzing performance data, and collaborating with clients to craft holistic marketing strategies that actually work. He thrives on building lasting partnerships rooted in transparency, trust, and a shared commitment to long-term success.

With firsthand experience (and a few failed DIY pest control attempts) fueling his appreciation for the industry, Mark understands the daily challenges service businesses face—both in the field and behind the scenes. He’s passionate about helping clients turn their business vision into results-driven strategies.