Proximity: How to Combat Google's Most Unfortunate Ranking Factors as a Service-Area Business (SAB)
Coalmarch
33:27
Tess Howard, Coalmarch’s Director of SEO, will discuss how to fight back against Google’s reliance on proximity as a ranking factor in search results, including:
- The evolution of the Google Business Profile and why it’s important
- How consumer searches are changing
- How you can work around the Proximity ranking factor
Speaker
Tess Howard
Director, SEO
Tess is the Director of SEO at Coalmarch, where she leads the strategy and development of the SEO team to drive continuous growth for clients through data-driven optimization and cutting-edge digital marketing techniques. Having started her journey at Coalmarch as an SEO Analyst, Tess’s expertise and dedication have helped her rise to the top, where she now oversees a team committed to maximizing online visibility and delivering long-term success for businesses.
Tess is passionate about search engine optimization, content strategy, and analytics. She’s not only focused on achieving exceptional results for clients but is also dedicated to mentoring and developing the skills of her team, ensuring they remain ahead of industry trends and continue to grow in their careers.
Replays
See all
Proximity: How to Combat Google's Most Unfortunate Ranking Factors as a Service-Area Business (SAB)
33:27