Coalmarch: The Leading Digital Marketing Partner for Pest & Lawn Care Businesses

At Coalmarch, we specialize in helping pest control and lawn care businesses grow through innovative digital marketing strategies. With years of industry expertise, we provide tailored solutions in SEO, paid search, and more — designed specifically to meet the unique needs of service-based businesses. Our goal is simple: to elevate your marketing, drive more leads, and help you scale without the chaos. As part of our commitment to sharing industry knowledge, we host exclusive webinars, providing valuable insights and strategies to help your business thrive. Partner with Coalmarch, and let’s take your business to the next level.

Coalmarch

Think SEO is outdated? Or worse—just not worth it anymore? The truth is, SEO still has a critical role to play in your business. But the game has changed and it's more competitive than ever.

Join us for a straight-talking session that unpacks what SEO should actually be doing for pest and lawn companies in 2025. We’ll dig into why rankings and traffic aren’t the only metrics that matter, how to align your SEO strategy with real business goals like market expansion and lead generation, and what outdated tactics might be holding you back.

If you’re tired of vague SEO reports and want a strategy that drives meaningful, measurable growth, this session is for you.


SEO Isn’t Dead—You’re Just Doing It Wrong: Proven Tactics for Lawn & Pest Services

**Growing a successful home service business takes more than technical expertise—it requires a fundamental shift in mindset.** In this webinar, Coalmarch CEO Jeff Davis is joined by Donnie Shelton, Owner of Triangle Home Services, to share what it really takes to move from working *in* your business to working *on* your business. Drawing from over 25 years of leadership experience and real-world business growth insights, Jeff and Donnie will walk through the key mental and operational shifts required to transition from technician to strategic CEO.

Whether you’re just starting to scale or looking to level up your leadership approach, this session will give you the tools and perspective needed to build a business that runs—and grows—without relying on you for everything. **Stick around for a live Q\&A at the end to get your questions answered directly by Jeff and Donnie.**


From Technician to CEO: Shifting Your Mindset to Lead a Scalable Business

Search is changing—fast. With AI now influencing how content is discovered, ranked, and even created, traditional SEO tactics are no longer enough. In this webinar, we’ll break down how AI is transforming search and what that means for pest and green businesses. You’ll learn how features like AI Overviews and the upcoming “AI Mode” are reshaping the search experience—and most importantly, what steps you can take now to stay ahead and protect your online visibility.


The Rise of AI in Search: How It’s Reshaping SEO Strategies

Local Service Ads (LSAs) continue to be one of the most effective ways for pest control and green industry businesses to attract high-intent leads—but staying ahead of the curve is key to getting the best results.

This webinar will cover the latest updates, trends, and best practices for making the most of LSAs in 2025. Whether you're currently running LSAs or just considering them as part of your marketing strategy, you'll gain a clearer understanding of how to optimize your presence, avoid common pitfalls, and improve your return on investment.


Everything You Need to Know About Maximizing Your Local Service Ads in 2025

Looking for smarter ways to drive revenue without chasing new leads? Join us for a panel discussion focused on creative, practical upselling strategies that can help you maximize the value of your current customer base.

In this session, Coalmarch Account Lead Angel O'Donnell will lead a conversation with industry professionals as they share real-world examples of what’s working for them—from seasonal service add-ons to smarter bundling and beyond. You’ll walk away with fresh ideas, actionable tips, and a clearer path to increasing revenue through the rest of 2025—no guesswork, just strategies that get results.


Creative Upselling For the Rest of 2025: Unlock More Value from Your Existing Customers

Speaker

Angel O'Donnell

Account Lead

Replays

SEO Isn’t Dead—You’re Just Doing It Wrong: Proven Tactics for Lawn & Pest Services

From Technician to CEO: Shifting Your Mindset to Lead a Scalable Business