Decoding Your Digital Lead Tracking

Rachel Betterbid is the Vice President of Digital Marketing at Coalmarch, where she leads high-performing SEO and digital advertising teams focused on driving measurable results for lawn care and pest control businesses. With more than a decade of experience, Rachel has helped build the systems, structure, and culture that enable teams to scale efficiently and deliver consistent value to clients.

Named the “Face of Digital Marketing” by PCT Magazine, Rachel is known for her hands-on leadership style and ability to turn strategy into execution. She’s passionate about creating an environment where accountability, collaboration, and innovation thrive. In this webinar, Rachel will share practical insights on building and leading teams that not only perform—but exceed expectations.