Decoding Your Digital Lead Tracking
Coalmarch
54:05
To get the most out of your marketing efforts, it’s essential to know how to effectively track and analyze your digital leads. Join Rachel Betterbid, Vice President of Digital Marketing at Coalmarch, as she shares her insights on the importance of understanding your lead sources, tracking conversions and making data-driven decisions to enhance your sales pipeline.
Speaker
Rachel Betterbid
Vice President, Digital Marketing
Rachel Betterbid is the Vice President of Digital Marketing at Coalmarch, where she leads high-performing SEO and digital advertising teams, crafting data-driven strategies that deliver cost-effective, business-aligned results for lawn care and pest control businesses. With over a decade of experience in digital marketing, Rachel has been instrumental in helping clients thrive by embracing new technologies and developing scalable systems that drive efficiency.
Recognized as the "Face of Digital Marketing" by PCT Magazine, Rachel's hands-on approach and deep industry knowledge provide her with a unique perspective on what clients need to succeed. Her commitment to empowering her team to grow, think creatively, and push boundaries ensures that Coalmarch remains at the forefront of digital marketing innovation.
In the upcoming webinar, "Making the Most Out of Google in 2025: Live Q&A With Our Subject Matter Experts," Rachel will share her insights on leveraging Google's latest tools and trends to maximize online visibility and drive sustainable growth in the home services industry.
Replays
See all
Decoding Your Digital Lead Tracking
54:05