Coalmarch: The Leading Digital Marketing Partner for Pest & Lawn Care Businesses

At Coalmarch, we specialize in helping pest control and lawn care businesses grow through innovative digital marketing strategies. With years of industry expertise, we provide tailored solutions in SEO, paid search, and more — designed specifically to meet the unique needs of service-based businesses. Our goal is simple: to elevate your marketing, drive more leads, and help you scale without the chaos. As part of our commitment to sharing industry knowledge, we host exclusive webinars, providing valuable insights and strategies to help your business thrive. Partner with Coalmarch, and let’s take your business to the next level.

Coalmarch

Whether you’re managing one location or a dozen, your Google Business Profile (GBP) plays a huge role in how customers find—and choose—you. In this webinar, we’ll break down everything you need to know to make the most of your GBP in today’s evolving search landscape.

We’ll cover how to properly set up and optimize your profile according to Google’s latest guidelines, what actually impacts your rankings in the local pack (spoiler: it’s more than just proximity!), and how your GBP supports your broader marketing strategy—from building trust and increasing visibility to helping you show up in AI-generated search experiences.

You’ll leave with actionable tips and next steps to strengthen your profile, expand your reach, and drive more leads across your service area.


Google Business Profiles: The Do’s, Don’ts, & Biggest Opportunities For Your Business

Building a high-performance team is one of the most critical—and most overlooked—elements of running a successful field-service business. In this webinar, Coalmarch VP of Digital Marketing Rachel Betterbid shares lessons from over a decade of leadership experience leading service teams. You’ll learn why your team is your customer experience, how culture drives operational efficiency, and why scaling your business requires more than just filling seats—it requires building a culture of ownership and execution.

Using the proven EOS (Entrepreneurial Operating System) model as a framework, Rachel will walk you through how to get the right people in the right seats, create clear accountability, and establish core values that actually influence behavior. You’ll leave with practical tools like the People Analyzer, Accountability Chart, and GWC (Get it, Want it, Capacity) assessment, as well as a clear action plan for evaluating your team and elevating performance. Whether you're struggling with turnover, growing too fast, or just trying to build a stronger team, this session will give you the clarity and structure to take your team—and your business—to the next level.


Culture, Accountability, and Execution: How to Build a High-Performance Team in a Field Service Business

Looking for smarter ways to drive revenue without chasing new leads? Join us for a panel discussion focused on creative, practical upselling strategies that can help you maximize the value of your current customer base.

In this session, Coalmarch Account Lead Angel O'Donnell will lead a conversation with industry professionals as they share real-world examples of what’s working for them—from seasonal service add-ons to smarter bundling and beyond. You’ll walk away with fresh ideas, actionable tips, and a clearer path to increasing revenue through the rest of 2025—no guesswork, just strategies that get results.


Creative Upselling For the Rest of 2025: Unlock More Value from Your Existing Customers

Think SEO is outdated? Or worse—just not worth it anymore? The truth is, SEO still has a critical role to play in your business. But the game has changed and it's more competitive than ever.

Join us for a straight-talking session that unpacks what SEO should actually be doing for pest and lawn companies in 2025. We’ll dig into why rankings and traffic aren’t the only metrics that matter, how to align your SEO strategy with real business goals like market expansion and lead generation, and what outdated tactics might be holding you back.

If you’re tired of vague SEO reports and want a strategy that drives meaningful, measurable growth, this session is for you.


SEO Isn’t Dead—You’re Just Doing It Wrong: Proven Tactics for Lawn & Pest Services

Rachel Kirkpatrick, Coalmarch’s Vice President of Client Success, will walk you through the importance of having a strong employer brand and how that can affect your recruiting efforts and beyond.

Here’s what you’ll learn:

*   What is an employer brand?
*   Actionable, real-world strategies to build and promote your brand
*   Common mistakes to avoid


Employer Branding: What It Is & How to Build It For Your Business

Speaker

Rachel Kirkpatrick

VP, Client Success

Replays

Google Business Profiles: The Do’s, Don’ts, & Biggest Opportunities For Your Business

Culture, Accountability, and Execution: How to Build a High-Performance Team in a Field Service Business