Google Business Profiles: The Do’s, Don’ts, & Biggest Opportunities For Your Business
31
4:00 PM - 5:00 PM
Whether you’re managing one location or a dozen, your Google Business Profile (GBP) plays a huge role in how customers find—and choose—you. In this webinar, we’ll break down everything you need to know to make the most of your GBP in today’s evolving search landscape.
We’ll cover how to properly set up and optimize your profile according to Google’s latest guidelines, what actually impacts your rankings in the local pack (spoiler: it’s more than just proximity!), and how your GBP supports your broader marketing strategy—from building trust and increasing visibility to helping you show up in AI-generated search experiences.
You’ll leave with actionable tips and next steps to strengthen your profile, expand your reach, and drive more leads across your service area.
Speaker
Leah McGann
Manager, SEO
Leah McGann is the SEO Manager at Coalmarch, where she leads local search strategy for lawn care and pest control businesses across the country. With a deep understanding of how Google ranks and displays local businesses, Leah helps clients improve visibility, outrank competitors, and turn search impressions into real leads.
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31
4:00 PM - 5:00 PM