Making the Most Out of Google in 2025: Live Q&A With Our Subject Matter Experts

Rachel Betterbid is the Vice President of Digital Marketing at Coalmarch, where she leads high-performing SEO and digital advertising teams focused on driving measurable results for lawn care and pest control businesses. With more than a decade of experience, Rachel has helped build the systems, structure, and culture that enable teams to scale efficiently and deliver consistent value to clients.

Named the “Face of Digital Marketing” by PCT Magazine, Rachel is known for her hands-on leadership style and ability to turn strategy into execution. She’s passionate about creating an environment where accountability, collaboration, and innovation thrive. In this webinar, Rachel will share practical insights on building and leading teams that not only perform—but exceed expectations.

Tess is the Director of SEO at Coalmarch, where she leads the strategy and development of the SEO team to drive continuous growth for clients through data-driven optimization and cutting-edge digital marketing techniques. Having started her journey at Coalmarch as an SEO Analyst, Tess’s expertise and dedication have helped her rise to the top, where she now oversees a team committed to maximizing online visibility and delivering long-term success for businesses.

Tess is passionate about search engine optimization, content strategy, and analytics. She’s not only focused on achieving exceptional results for clients but is also dedicated to mentoring and developing the skills of her team, ensuring they remain ahead of industry trends and continue to grow in their careers.

Danielle Shander is the Lead Strategist of Digital Advertising at Coalmarch, where she specializes in crafting and executing high-impact paid media strategies for home service businesses. Since joining Coalmarch as a SEM Analyst, Danielle has advanced to her current leadership role, leveraging her deep understanding of digital advertising to drive measurable results for clients.​