Making the Most Out of Google in 2025: Live Q&A With Our Subject Matter Experts

Rachel Betterbid is the Vice President of Digital Marketing at Coalmarch, where she leads high-performing SEO and digital advertising teams, crafting data-driven strategies that deliver cost-effective, business-aligned results for lawn care and pest control businesses. With over a decade of experience in digital marketing, Rachel has been instrumental in helping clients thrive by embracing new technologies and developing scalable systems that drive efficiency.​

Recognized as the "Face of Digital Marketing" by PCT Magazine, Rachel's hands-on approach and deep industry knowledge provide her with a unique perspective on what clients need to succeed. Her commitment to empowering her team to grow, think creatively, and push boundaries ensures that Coalmarch remains at the forefront of digital marketing innovation.​

In the upcoming webinar, "Making the Most Out of Google in 2025: Live Q&A With Our Subject Matter Experts," Rachel will share her insights on leveraging Google's latest tools and trends to maximize online visibility and drive sustainable growth in the home services industry.​

Tess is the Director of SEO at Coalmarch, where she leads the strategy and development of the SEO team to drive continuous growth for clients through data-driven optimization and cutting-edge digital marketing techniques. Having started her journey at Coalmarch as an SEO Analyst, Tess’s expertise and dedication have helped her rise to the top, where she now oversees a team committed to maximizing online visibility and delivering long-term success for businesses.

Tess is passionate about search engine optimization, content strategy, and analytics. She’s not only focused on achieving exceptional results for clients but is also dedicated to mentoring and developing the skills of her team, ensuring they remain ahead of industry trends and continue to grow in their careers.

Danielle Shander is the Lead Strategist of Digital Advertising at Coalmarch, where she specializes in crafting and executing high-impact paid media strategies for home service businesses. Since joining Coalmarch as a SEM Analyst, Danielle has advanced to her current leadership role, leveraging her deep understanding of digital advertising to drive measurable results for clients.​