Quarterly Rocks vs. Daily Firefighting: How to Set Actionable Goals That Stick For 2026
18
4:00 PM - 5:00 PM
When everything feels urgent, how do you stay focused on what’s truly important?
In this webinar, we’ll walk through how to set intentional, high-impact goals across your entire organization - goals that align with your company’s growth, efficiency, and profitability priorities. You’ll learn how to use WSJF (Weighted Shortest Job First) to prioritize what matters most and how to build team-specific roadmaps that drive lasting results.
We’ll also cover one of the biggest traps managers fall into: getting pulled into the work instead of working on the system. There’s a time and place to “pick up brass,” but true leadership comes from creating systems that prevent future firefights - so your team can stay focused and perform at their best.
You’ll walk away with:
- A clear framework for setting and prioritizing goals using WSJF
- Tips for keeping managers focused on long-term systems, not short-term chaos
- Real-world examples of how aligning teams with company-level goals drives impact
Let’s stop reacting and start building. Join us to learn how to set goals that stick in 2026 and beyond.
Speaker
Christin Nein
VP, Product Development
Christin Nein is the Vice President of Product Development at Coalmarch, where she leads the strategy and innovation behind the company’s digital marketing platforms. With a sharp focus on helping home service businesses optimize their marketing and performance analytics, Christin and her team are building the next generation of tools that empower teams to grow smarter and faster.
With over a decade of experience spanning marketing, sales, and business operations, Christin brings a uniquely practical perspective to product development. She’s worked directly with business owners across the country and understands firsthand the challenges of running customer service-driven companies. From consulting on call center operations to leading digital strategy, she’s passionate about using technology to make work simpler, more effective, and more aligned with long-term goals.
Under her leadership, Coalmarch continues to deliver innovative, scalable solutions that help teams stay focused, agile, and ahead of the competition.
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18
4:00 PM - 5:00 PM