Coalmarch: The Leading Digital Marketing Partner for Pest & Lawn Care Businesses

At Coalmarch, we specialize in helping pest control and lawn care businesses grow through innovative digital marketing strategies. With years of industry expertise, we provide tailored solutions in SEO, paid search, and more — designed specifically to meet the unique needs of service-based businesses. Our goal is simple: to elevate your marketing, drive more leads, and help you scale without the chaos. As part of our commitment to sharing industry knowledge, we host exclusive webinars, providing valuable insights and strategies to help your business thrive. Partner with Coalmarch, and let’s take your business to the next level.

Coalmarch

**Growing a successful home service business takes more than technical expertise—it requires a fundamental shift in mindset.** In this webinar, Coalmarch CEO Jeff Davis is joined by Donnie Shelton, Owner of Triangle Home Services, to share what it really takes to move from working *in* your business to working *on* your business. Drawing from over 25 years of leadership experience and real-world business growth insights, Jeff and Donnie will walk through the key mental and operational shifts required to transition from technician to strategic CEO.

Whether you’re just starting to scale or looking to level up your leadership approach, this session will give you the tools and perspective needed to build a business that runs—and grows—without relying on you for everything. **Stick around for a live Q\&A at the end to get your questions answered directly by Jeff and Donnie.**


From Technician to CEO: Shifting Your Mindset to Lead a Scalable Business

Search is changing—fast. With AI now influencing how content is discovered, ranked, and even created, traditional SEO tactics are no longer enough. In this webinar, we’ll break down how AI is transforming search and what that means for pest and green businesses. You’ll learn how features like AI Overviews and the upcoming “AI Mode” are reshaping the search experience—and most importantly, what steps you can take now to stay ahead and protect your online visibility.


The Rise of AI in Search: How It’s Reshaping SEO Strategies

Local Service Ads (LSAs) continue to be one of the most effective ways for pest control and green industry businesses to attract high-intent leads—but staying ahead of the curve is key to getting the best results.

This webinar will cover the latest updates, trends, and best practices for making the most of LSAs in 2025. Whether you're currently running LSAs or just considering them as part of your marketing strategy, you'll gain a clearer understanding of how to optimize your presence, avoid common pitfalls, and improve your return on investment.


Everything You Need to Know About Maximizing Your Local Service Ads in 2025

Get ahead of the competition this busy season by expanding your digital marketing strategy beyond the basics. In this webinar, we’ll explore fresh, high-impact channels that can help your business reach new audiences and drive more leads when it matters most. From emerging social platforms to underrated ad types, you'll walk away with actionable ideas to diversify your marketing mix and maximize ROI during your peak months.


Diversifying Your Digital Marketing Portfolio: New Channels to Consider For Your Pest Control Busy Season

Think SEO is a thing of the past? Think again. The truth is, SEO is more alive—and more competitive—than ever. If your website isn’t ranking, it’s not because SEO doesn’t work… it’s because your strategy needs an upgrade. In this webinar, we’ll break down the most common mistakes lawn care and pest control businesses make with SEO and share the proven tactics that are actually moving the needle in 2025.

From technical fixes to content strategies that convert, this session is packed with actionable insights to help your business get found by the right customers at the right time.


SEO Isn’t Dead—You’re Just Doing It Wrong: Proven Tactics for Lawn & Pest Services

Speaker

Tess Howard

Director, SEO

Replays

From Technician to CEO: Shifting Your Mindset to Lead a Scalable Business

The Rise of AI in Search: How It’s Reshaping SEO Strategies