SEO Isn’t Dead—You’re Just Doing It Wrong: Proven Tactics for Lawn & Pest Services
26
3:00 PM - 4:00 PM
Think SEO is a thing of the past? Think again. The truth is, SEO is more alive—and more competitive—than ever. If your website isn’t ranking, it’s not because SEO doesn’t work… it’s because your strategy needs an upgrade. In this webinar, we’ll break down the most common mistakes lawn care and pest control businesses make with SEO and share the proven tactics that are actually moving the needle in 2025.
From technical fixes to content strategies that convert, this session is packed with actionable insights to help your business get found by the right customers at the right time.
Speaker
Tess Howard
Director, SEO
Tess is the Director of SEO at Coalmarch, where she leads the strategy and development of the SEO team to drive continuous growth for clients through data-driven optimization and cutting-edge digital marketing techniques. Having started her journey at Coalmarch as an SEO Analyst, Tess’s expertise and dedication have helped her rise to the top, where she now oversees a team committed to maximizing online visibility and delivering long-term success for businesses.
Tess is passionate about search engine optimization, content strategy, and analytics. She’s not only focused on achieving exceptional results for clients but is also dedicated to mentoring and developing the skills of her team, ensuring they remain ahead of industry trends and continue to grow in their careers.
26
3:00 PM - 4:00 PM