SEO Isn’t Dead—You’re Just Doing It Wrong: Proven Tactics for Lawn & Pest Services
Coalmarch
56:03
Think SEO is outdated? Or worse—just not worth it anymore? The truth is, SEO still has a critical role to play in your business. But the game has changed and it's more competitive than ever.
Join us for a straight-talking session that unpacks what SEO should actually be doing for pest and lawn companies in 2025. We’ll dig into why rankings and traffic aren’t the only metrics that matter, how to align your SEO strategy with real business goals like market expansion and lead generation, and what outdated tactics might be holding you back.
If you’re tired of vague SEO reports and want a strategy that drives meaningful, measurable growth, this session is for you.
Speaker
Tess Howard
Director, SEO
Tess is the Director of SEO at Coalmarch, where she leads the strategy and development of the SEO team to drive continuous growth for clients through data-driven optimization and cutting-edge digital marketing techniques. Having started her journey at Coalmarch as an SEO Analyst, Tess’s expertise and dedication have helped her rise to the top, where she now oversees a team committed to maximizing online visibility and delivering long-term success for businesses.
Tess is passionate about search engine optimization, content strategy, and analytics. She’s not only focused on achieving exceptional results for clients but is also dedicated to mentoring and developing the skills of her team, ensuring they remain ahead of industry trends and continue to grow in their careers.
Replays
See all
SEO Isn’t Dead—You’re Just Doing It Wrong: Proven Tactics for Lawn & Pest Services
56:03