The Growth Pyramid: Scale Your Business with Smarter Marketing and More Engaged Teams
18
6:00 PM - 7:00 PM
Growing a field service business isn’t a straight line — it’s a system. Join Applause, Coalmarch Marketing, and Advantage Pest Management’s Jim Ross for a transparent conversation about how to build the kind of growth that compounds instead of collapses.
In this webinar, we’ll break down The Growth Pyramid — the proven framework for scaling service businesses through stronger websites, smarter marketing, and more engaged teams. You’ll learn how every layer of your business, from customer interaction to technician performance to operational scale, works together to create a predictable growth engine.
What we’ll cover:
- Why your website and reviews are the foundation of sustainable growth
- How technician engagement directly drives marketing ROI and customer retention
- What to fix first if your marketing feels inconsistent or your growth has stalled
- Real-world lessons from Advantage Pest Management’s 150% growth story
Whether you’re a $500K company looking to build your first growth engine or a $5M brand ready to systemize and scale, this session will help you connect the dots between reputation, marketing, and operations — and build a business that grows on purpose.
Speakers
Jim Ross
Owner, Advantage Pest Management
Jim Ross is the founder and owner of Advantage Pest Management, one of Denver’s premier pest control companies. A second-generation pest control professional, Jim launched APM in 2014 with a vision to bring modern, preventative pest management to the frontlines of the industry.
Drawing on decades of hands-on experience and a deep understanding of both customer needs and technician performance, Jim has built a business known for its reliability, innovation, and five-star customer service. Under his leadership, Advantage Pest Management has grown steadily year after year—combining cutting-edge technology, a culture of engagement, and a relentless focus on quality to deliver consistent, measurable results.
Chris Anderson
VP of Sales & Co-Founder, Applause
Chris Anderson is the VP of Sales and Co-founder of Applause, where he leads revenue growth and strategic partnerships. With a data-driven approach and a passion for customer success, Chris specializes in scaling sales teams, optimizing go-to-market strategies, and helping businesses maximize engagement and retention. His leadership has been instrumental in driving Applause’s expansion across the lawn care industry.
Jeff Davis
CEO, Coalmarch
Jeff Davis is the CEO of Coalmarch, a premier marketing and technology solutions provider focused on helping home service businesses grow, scale, and succeed. With over 25 years of experience in revenue and operational leadership, Jeff has a proven track record of driving growth, streamlining operations, and leading high-performing teams across the technology and service sectors.
Replays
See all
18
6:00 PM - 7:00 PM