Join Pippa Smith, Founder of Social Startup Labs. Pippa has supported a number of startup founders both here in AU and the UK on how to use digital media to successfully raise investment through pragmatic awareness building strategies and tactics. In this session, hear how Pippa's team approaches various awareness raising activities in the lead up to opening a raise. The case study numbers are staggering, we've seen them, huge amounts of interest generated through very considered audience building tactics. For any founders working hard towards a capital raise –this is a must along to hear how you could be better allocating your time and money to generate genuine interest.