The client brief is probably the most important but underloved document that brands and agencies exchange.

However there are plenty of issues around it.

Universally Marketers and agencies agree on the importance of a good brief, yet hundreds of millions of dollars are wasted each year on poor briefs.

BetterBriefs’ has researched the topic and unearthed some uncomfortable truths around briefs:

"80% of marketers think they're good at writing briefs, Only 10% of agencies agree"

“60% of marketers admit to using the creative process to figure out what their strategy is”

If writing or receiving briefs is part of your job, then you will not want to miss our next webinar with the founders of BetterBriefs, Pieter-Paul Von Weiler and Matt Davies, as we explore "How we get to better briefs".

We will explore:

- The current state of marketing briefs

- What makes a good brief

- Practical tips that you can implement straight away to make briefs better