Creative Natives
Creative Natives
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2 months ago
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Where are all the Dads in Ads?

About

Creating Her Way Season 2 is HERE!

And to kick off this new series with a bang, we’re asking a spicy question - when it comes to parenting in adland, why are mums the ones doing all the work? 

We’ll be joined by Alex Watts, Executive Director of Strategy at Poem, to talk about the good and bad of being a Dad in Ads, why the industry struggles to embrace parenthood of all kinds, and the desperate need for some bravery at the top. 

We learnt after Season 1 that we need to invite the men of this industry into the conversation of equality in order to truly make sustainable and progressive change, and we’re excited to have Alex on board. 

Mikhaila asked Alex why he was so passionate about sharing his views on parenthood and advertising and he said, “one of the quietest male voice in advertising is that of the parent - and it’s time we started sharing some of the load.”

Speaker

Alex Watts

Alex Watts

Executive Director at Poem

Alex Watts is an accomplished and passionate marketing expert who helps brands grow, online and off. He's an agency leader, long-time social specialist, proud father and advocate for making positive change in the advertising industry.