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25 days ago
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DTC Workshop: Last-Minute 2024 Holiday Prep

About

Ridge, Hollywood Hair Bar, Seeq & Swoveralls share their playbook for Holiday Social Media, Influencers & AI Strategies

About This Workshop:

Join us for an exclusive all-day deep dive into cutting-edge Direct-to-Consumer (DTC) holiday strategies, featuring insights from industry leaders. This workshop is designed for DTC Brand Owners, social media marketers, digital marketing leaders, and e-commerce strategists looking to maximize their 2024 holiday season performance.

What you'll master:

  • AI-powered holiday social media management: maximize engagement & ROAS
  • Last-minute influencer tactics: Authentic holiday campaigns that convert
  • Seasonal influencer storefronts: Boost holiday conversion rates by 2x
  • Creator partnerships: Leverage organic content and whitelisted ads for holiday success

1. AI-Driven Holiday Social Media Engagement (20 mins)

Ridge Wallets X Richpanel: Maximize Q4 Social Engagement

  • 24/7 holiday moderation: Keep your brand merry & bright
  • Festive social proof: Turn holiday comments into conversions
  • Season-specific AI setup: Unwrap your digital employee
  • Q4 KPIs that'll have your COO singing carols

2. Last-Minute Influencer Marketing for the Holidays (20 mins)

SEEQ x Social Snowball: Sleigh Your Holiday Campaigns

  • Rapid influencer recruitment: Find your brand heroes for BFCM
  • Festive campaign blueprints: What works in Q4 (and what flops)
  • Holiday ROI tracking: Beyond likes and shares

3. Creator Partnerships: Organic Content & Whitelisted Ads (20 mins)

Hollywood Hair Bar x Insense: Amplify Your Holiday Reach with Creator Collaborations

  • Finding the perfect creators for your holiday campaigns
  • Strategies for authentic organic content that resonates during the festive season
  • Maximizing impact with whitelisted ads: Best practices for the holidays
  • Case study: How a DTC brand increased holiday sales by 300% through creator partnerships

4. Festive Influencer Storefronts That Sleigh (20 mins)

Swoveralls x Replo: Brew Up Holiday Magic

  • Custom holiday landing pages: Beyond candy cane UTMs
  • Seasonal trust signals that open wallets and hearts
  • UX hacks for integrating influencer content into holiday shops
  • Case study: How one tweak led to 3x holiday conversions for Jibby Coffee

Who Needs This Workshop?

  • DTC brand owners prepping for the holiday rush
  • Social media managers planning Q4 content
  • Digital marketing directors finalizing holiday budgets
  • E-commerce strategists optimizing for peak season
  • Influencer marketing specialists crafting festive campaigns
  • Direct mail marketers looking to integrate with digital strategies

Don't let your holiday season fizzle. Learn from brands that sleigh it every Q4.

Speakers

Amit RG

Amit RG

CEO @ Richpanel

Mahdi Mahil

Mahdi Mahil

Head of Partnerships @ Social Snowball

Mahdi has been in ecommerce marketing & the partnerships space for over 5 years. He is a great believer in helping brands build authentic engagement and empowering them to connect directly with their customers.

Sanjay Jenkins

Sanjay Jenkins

Growth Lead @ Replo

Current Growth Lead at Replo. Previously Director Of Ecommerce at Buff City Soap, Managing Partner at Julep Digital, Managing Partner at Vacation Theory at LLC. and much more.

Stephanie Bingham

Stephanie Bingham

Special Projects & Social Media Manager @ Ridge

Myah Christenson

Myah Christenson

Head of Partnerships @ SEEQ

Myah Christenson is the Head of Partnerships at SEEQ, where she leads efforts in building relationships with affiliates, influencers, and UGC creators. A self-described ambitious and self-starter, Myah’s career spans journalism at Minnesota Public Radio, social media management for The Date Night Podcast, and content creation on tour with Charlie Rocket’s Dream Team. She is passionate about brand development, creative content strategy, and influencer collaboration. Myah’s journey demonstrates a blend of media, marketing, and partnership-building expertise that she now brings to her role at SEEQ.

Kyle Bergman

Kyle Bergman

Founder @ Swoveralls

Founder at Swoveralls and Co-Founder and Partner at pinkberg. Swoveralls is making thousands (and one day millions) of people more comfortable themselves, both literally and figuratively. Pinkberg works with DTC lifestyle and beverage brands to unlock their content and performance potential.

Tiffany Rose Dean

Tiffany Rose Dean

Founder and CEO @ Hollywood Hair Bar

Tiffany is no stranger to hard work meeting success. Raised by enterprising parents; her mother celebrity designer for such notables as Oprah Winfrey, Patti Labelle and Madonna, and her father, a successful entrepreneur who expanded and runs the family business. It was no surprise when Tiffany followed in her family’s footsteps and became a celebrity fashion stylist and costume designer.

In 2017, she left the glamorous world of fashion and decided it was time to start her own company. With only $500, just enough to produce one product, Tiffany launched Hollywood Hair Bar with her now #1 regrowth product.

In just a few years, she turned that one product into a full line of hair and skin products with a sales revenue of almost $50 million. Today, Hollywood Hair Bar is a bonafide brand that has seen massive success, gaining hundreds of thousands of followers across social media platforms, and was even highlighted as the top Black-owned beauty brand on Snapchat and Yahoo Finance.

The Dean legacy continues as Tiffany’s daughter, Milan, who is her biggest inspiration is already developing a brand.

Thiago Nogueira

Thiago Nogueira

Creative Strategist @ Insense

Thiago Nogueira is the Creative Strategist Lead at Insense, the end-to-end UGC and influencer marketing platform for small and large eCommerce brands. Through Insense, marketers can find both UGC creators and micro-influencers with an engaged audience to build affiliate partnerships.

Thiago has helped +300 DTC Brands to scale UGC Production through strategies and final assets that drive results. Currently, he specializes in blending creative vision with strategic insight to elevate team performance and client satisfaction. His current role spans across strategic consultancy, creative direction, content development, and process improvement, with a strong focus on influencer and UGC marketing.

I drive impactful campaigns, enhance client relationships, and deliver expert content that positions my company as a thought leader. My work also involves training and coaching teams to align with industry trends and best practices, ensuring our solutions consistently meet and exceed client expectations.