Cash Offer Deep Dive with Rowena Patton

During the session, we’ll cover:

• How to position the CashCPO offer as one of three seller options – We provide a customizable presentation agents can use to walk sellers through:
• Traditional listing (which they know),
• Certified Pre-Owned (CPO), where the seller pays upfront and typically nets 5%+ more and sells faster,
• And CashCPO, where the seller gets up to 70% in Stage One, and we front the costs for inspection, appraisal, and any value-boosting repairs or cosmetics. Sellers then share in the upside, often making more than with a conventional sale – and without the hassle of showings or repairs. I'll share an example net sheet that is produced, showing the conventional net / cashcpo net.
• The agent still secures the listing, which becomes a CPO listing – meaning their portfolio quickly fills with premium listings that sell faster and for more.
• How to use RPR and navigate pricing, especially since sellers are often focused on Zestimate alone.
• How to make the preliminary offer using Fello, and then apply our proven script:

"Mr. Ramos has a full market value cash offer at [insert expired price]. Are you available on [insert two business days] to review?"

• This script converts at a very high rate and ties directly into helping agents confidently present the three options and let the seller choose.