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How to Reach Gen Z on Roblox in Any Country

Find gaming influencers in 60 seconds and reach a billion-dollar audience

The smart way marketers localize their gaming strategy for Roblox

Between 2023 and 2024, branded item drops on Roblox grew by 53%. But understanding what’s trending isn’t enough. You need to know what’s actually working. 

With GEEIQ’s new Virtual Items feature, you can uncover which branded items are selling, who’s creating them, and how your strategy stacks up.

*   Analyze trending\*\* item categories, creators, **and** keywords.\*\*
*   Get insights into **market size, claim count,** and **item** **sales revenue.**
*   Identify whether a **mass-market** or\*\* exclusive item rollout \*\*will drive more results. 


What virtual items do gamers want? 

How do the world’s top brands activate in gaming and virtual worlds?

In this short walkthrough, Deniz Ronayne, Customer Success Manager at GEEIQ, shows you how to use our new Competitor Analysis feature to gain a strategic edge.

Discover how to:

*   Track where and how your competitors are activating across platforms like Roblox, Fortnite, and ZEPETO
*   Compare your virtual strategy against industry leaders
*   Identify gaps in the market and turn them into opportunities

Whether you’re new to virtual brand activations or already running multi-platform strategies, this feature helps you make smarter, faster decisions.


How to do a competitor analysis in gaming

Replays

How to Reach Gen Z on Roblox in Any Country

Find gaming influencers in 60 seconds and reach a billion-dollar audience