How Pacaso Raised $72.5M from Retail Investors

After raising over $200M from top-tier VCs like Greycroft, Fifth Wall, and Maveron, Pacaso made a bold decision: open their cap table to retail investors.

The result? $72.5M in capital AND 17,500+ investor-advocates who now promote their brand, provide market intelligence, and convert at 3x the rate of regular customers.

This isn't just fundraising, it's a competitive advantage. While raising, Pacaso simultaneously built brand awareness, converted customers into superfans, and created a community that strengthens every business metric from CAC to LTV.

In this exclusive conversation, Pacaso CEO Austin Allison and CLO David Willbrand join DealMaker CEO Rebecca Kacaba to reveal why the smartest growth-stage companies are positioning retail capital as a strategic business tool, not just a funding source.

In this webinar, you'll discover:

The Business Case Beyond Capital: Why retail investors deliver compounding value through customer conversion, brand amplification, market feedback, and loyalty that traditional capital can't match—turning your cap table into a growth engine

Strategic Capital Advantage: The concrete business metrics behind 17,500+ retail investors—from higher customer lifetime value to lower acquisition costs to organic brand advocacy—and why this matters more than the money itself

Brand Building While You Raise: How Pacaso used their capital campaign to simultaneously increase brand awareness, educate their market, and position themselves as category leaders (proving fundraising and marketing aren't separate activities)

The Customer-Investor Flywheel: Why customers who invest become 3-5x more valuable than regular customers, spend more, refer more, and provide strategic insights that inform product development

Execution Blueprint: The real timeline, marketing approach, and platform infrastructure behind a $72.5M raise, from deciding on Reg A+ to managing a year-long campaign while maximizing business value

VC Relationships Strengthened: Why institutional investors supported (not opposed) the retail raise, and how retail capital actually de-risked the business and validated their market thesis

Mission Alignment: How Pacaso applied their democratization philosophy to their own equity and built a community of investor-advocates who evangelize the brand

As Austin puts it: "The smartest companies are building communities of investor-advocates, not just raising capital. Every dollar raised is also a customer relationship strengthened, a brand ambassador created, and market intelligence gathered."

Whether you're a VC-backed founder exploring your options or planning your first retail raise, this conversation will show you how to transform capital raising from a financing event into a strategic business advantage that compounds value long after the round closes.