How to design research studies that produce clear, actionable results

Many research studies look rigorous on the surface but still fail to support confident decision making.

You run the study. You get the results. And then you’re left staring at averages like 3.5 out of 5, with no clear sense of what to do next.

This often happens when studies are built around overly safe, vague, or bloated questions - sometimes out of habit, sometimes out of fear of uncovering uncomfortable truths, and often due to stakeholder pressure to “keep it neutral.”

The result? Research that feels safe, but doesn’t drive action.

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About this event

In this workshop, we’ll focus on one of the most common reasons research fails to influence decisions: poor question design that leads to ambiguous results.

You’ll learn how vague questions and broad rating scales create false comfort while masking clear signals. More importantly, you’ll learn how to design studies that surface decisive insights – even when the results are uncomfortable.

This session is practical, opinionated, and hands-on. We won’t just talk about better research – we’ll fix a real study together and see how clearer questions lead to stronger outcomes.

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What you’ll learn

✔ Why “safe” research questions often produce unclear or unusable results.

✔ Common patterns that lead to wishy-washy findings (and how to avoid them).

✔ How to design questions that force clearer signals and sharper insights.

✔ How to balance rigor with decisiveness in your research studies.

✔ How to create results that teams feel confident acting on.

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What we’ll do

✔ Review a real example of a vague, bloated study and its results.

✔ Ask the hard question: “Would you feel confident making a major product decision based on this?”

✔ Rewrite the study live with clearer, more decisive questions.

✔ Compare the original results with the revised version to see how clarity changes outcomes.

✔ Discuss how to apply this approach to your own research moving forward.

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Who should attend?

This workshop is ideal for UX designers, researchers, product designers, and anyone who runs or relies on user research to make decisions – especially if you’ve ever struggled to turn research results into clear next steps.

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Meet your instructor

Joe is the Design Advocate at Lyssna, where he leads workshops, creates educational content, and helps teams run better, more impactful research. With over 10 years of experience in UX and education, Joe specializes in helping teams move from insight overload to confident, actionable decisions.

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Reserve your spot today!

Spots are limited – don’t miss this opportunity to sharpen your research skills and start producing results your team can actually act on. Can’t join live? Register anyway and you’ll receive the recording after the session.