Welcome to Visualfabriq!

Visualfabriq enables leaders in the consumer-packaged goods (CPG) industry to make the best decisions to drive profitable revenue growth, based on a reliable outlook. At the same time, the software as a service (SaaS) frees up the time of commercial teams to take data-driven actions that make the difference.

Visualfabriq’s Revenue Forecasting and Optimization software provides customers with a full outlook on their P&L, from a volume and value perspective. It supports commercial teams to optimize their commercial investments and reduces the reliance on manual analysis thanks to advanced data integration paired with artificial intelligence (AI) and automation.

The embedded AI supports scenario analysis and optimizes user input while planning. Visualfabriq’s SaaS is uniquely built to enhance efficiency and cross team alignment within CPG organizations, given all information is accessible to all. Customers enjoy effortless upgrades, fast deployments, and unlimited data scaling. They achieve predictable, long-term commercial results with maximum efficiency.

Visualfabriq’s global, diverse team is driven to maximize relevance for customers, delivering business benefits. The team is thorough and proactive, focusing on details. Working in an unbiased and mindful manner, employees and partners approach people and challenges with an open mind, acting with respect to all.

For more information, visit our website: https://visualfabriq.com or contact us at info@visualfabriq.com or +31 (0)85 5000 170.

Visualfabriq

\*\*How advanced analytics and AI are changing the game in CPG \*\*

Join us for an insightful webinar on how AI and advanced analytics are revolutionizing revenue growth management in the CPG industry. Discover how AI can help you optimize trade spend, improve forecasting accuracy, and boost ROI—not by replacing human decision making, but by augmenting it.

In this session, we’ll share real-world examples of companies successfully leveraging AI for revenue growth. We’ll cover:

*   How AI and automation drive efficiency, predictability, and profitability in CPG
*   What are the best practices for applying advanced analytics to demand planning, pricing, and promotions
*   How to overcome challenges in AI adoption—human factors, data integrity, and model accuracy

**Who should attend?**

If you want to stay ahead of the curve, this webinar is a must-attend for:

*   **RGM leaders, commercial teams, and trade promotion experts** — Learn how AI and predictive analytics can refine pricing strategies, enhance promotional outcomes, and maximize revenue.
*   **Finance & strategy teams** — See how AI-powered insights can help you allocate budgets more effectively and align trade spend with business goals.
*   **Data & analytics pros, AI enthusiasts** — Explore real-world applications of AI in CPG and get practical insights on how to improve forecasting, streamline data, and make real-time decisions.

You will also have the opportunity to engage in a Q\&A with our speaker,\*\* Daniëlle van der Ende,\*\* Product Marketing Director at Visualfabriq.


How advanced analytics and AI are changing the game in CPG

Trade spend is one of the biggest investments for FMCG and CPG companies, but returns are often inconsistent. This session will focus on how to optimize trade spend and drive promotional effectiveness using RGM principles.

**Key topics covered:** 

*   **Assessing and improving trade spend ROI:** Consistently evaluate and enhance the return on investment from your trade spend. 
*   **Using predictive analytics to forecast outcomes:** Learn how to utilize predictive analytics to anticipate the results of your trade spend and promotional activities. 
*   **Balancing short-term wins with long-term brand growth:** Understand how to achieve immediate promotional success while ensuring sustainable brand growth. 
*   **Real-life examples of successful optimization:** Explore case studies and examples of companies that have successfully optimized their trade spend and promotions. 

**Register now** to secure your spot and start optimizing your promotional effectiveness.


Maximize promo ROI by leveraging AI: Proven strategies and key learnings

Speaker

Okko Hinterding

Customer Success Manager

Replays

How advanced analytics and AI are changing the game in CPG