Your influencer content is boring: How to stand out this Black Friday
28
6:00 PM - 7:00 PM
Avoid fading into the feed this Black Friday by learning how to find creators outside of your niche.
In one of the most saturated times of the year, you need to do something different to stand out. "Skincare influencer promoting skincare brand" isn't going to cut it.
That's why Jessica Mann, influencer-turned-Influencer Marketing Strategist, is sharing how you can expand your influencer pool by finding unconventional creators that tell your story in new ways.
Find out how to go beyond '3% engagement rate in and is in my industry', reduce your CPMs and have a chance to work with creators that will make you (and your new customers) remember how fun and creative influencer marketing can be again.
You will learn toš
- Spot the true cost of blending in. Learn why generic content fails and what it means for your ROI.
- Discover your brandās storyfit. Weāll break down how to find creators who naturally vibe with your identity - not just your product category.
- Vet creators with intention. Go beyond follower count with the 3Rs of storyfit: Reach, Relevance and Resonance.
- Balance bold bets with safe picks. Learn how to introduce storyfit creators into your own influencer program, so you can get started right away.
Join now for free š„³
Canāt make it live?
Register anyway and weāll send you the replay.
Speakers
Jessica Mann
Influencer Marketing & Brand Growth Strategist
SimonƩ Partner
YouTuber @Eltoria & Content Producer @Modash
28
6:00 PM - 7:00 PM