Nonsensical

On TikTok, timing is crucial. The brands that spot cultural and trending moments early and respond in an original way are the ones that win attention, build relevance, and drive real results.

Join Nonsensical’s Associative Creative Director Chloe Belchamber and TikTok Creative, Declan Shinnick with host Head of Growth, Melina Lee, as they unpack how brands can master reactive content - from spotting trends in real time to creating original content that lands without compromising brand identity.

This session is designed for marketers who want to turn trending moments into brand opportunities.

**What we’ll cover:**

*   Spotting cultural shifts and trending moments early
*   Building processes to react quickly
*   Balancing reactivity with long-term brand building
*   Using reactive content to fuel TikTok SEO & discovery
*   Real brand examples of successful reactive content 

See you there!


How To Be Reactive on TikTok

TikTok Shop UK sellers doubled in 2024, with daily sales up 93% year‑on‑year, driven largely by fashion and beauty brands. 

Join TikTok’s Head of Fashion and Beauty New Business, Broghan Smith and Nonsensical’s Head of Growth Melina Lee, as they dive into how fashion brands can build lasting presence and convert that into TikTok Shop success.

Whether you're already on TikTok Shop or still on the fence, this session is made for fashion brands looking to grow on the platform. 

Sign up now for our webinar on the 6th August at 12PM!

### **What we'll cover:**

*   What top performing fashion brands get right on TikTok Shop
*   Testing content, pricing & product strategy
*   Making TikTok Shop work for premium products
*   Boosting discovery with TikTok SEO
*   Content formats that actually convert


How Fashion Brands Win on TikTok Shop

Join Nonsensical's Head of Content and Communities, Sarah O'Connor, and Head of Growth, Melina Lee, for an inside look at growing successful TikTok communities through effective content in our FREE, live Q\&A webinar.

Whether you're starting from scratch or looking to scale, you'll get actionable community insights and content tips.

This one's for brands who want more than viral moments and are ready to build something meaningful.

**And be sure to bring your questions, this is an interactive Q\&A webinar!**

**Our webinar will cover:**

*   **What to do when starting from scratch**
*   **How to test, learn, and build through your own TikTok community**
*   **How to scale through stunts**
*   **How to utilise your community effectively for brand partnerships**
*   **Why community-first thinking leads to stronger client strategies**


How To Grow a Community on TikTok

Join Nonsensical's CCO, Sam Gillies, and Head of Growth, Melina Lee, to discover how to build a successful brand organically on TikTok. 

This session is for brands who want more than just quick wins. It’s for those ready to grow with intention and build lasting, organic impact on TikTok.

**Our webinar will cover:**

*   Defining your strategy
*   Understanding your audience 
*   Finding your Tok
*   How to incorporate SEO
*   Finding your style and creating an effective content approach 


How To Build Brands Organically on TikTok

Speakers

Melina Lee

Head of Growth

Sam Gillies

Chief Content Officer

Replays

How To Be Reactive on TikTok

How Fashion Brands Win on TikTok Shop