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AI is changing how PR teams craft press releases, but is it a revolution or just another tool in the kit?

In this live webinar, two PR & Comms experts with differing views will debate AI’s impact on the press release. Fleur Willemijn van Beinum sees AI as a game-changer for PR content generation, while Tom Clarke is a little more skeptical about its influence. Together, they’ll share insights on:

✅ **What’s working in PR today**—how AI is (and isn’t) changing the press release

✅ **Where authenticity meets automation**—balancing AI efficiency with human storytelling

✅ **A field-tested press release framework**—proven strategies to get media attention


AI-Powered or Purely Human? How to write Press Releases in 2025

Speakers

Fleur Willemijn van Beinum

Content Strategist | AI Expert

Tom Clarke

Podcast Host | Press Release Expert | Communications Consultant

Jan-Willem Schalkwijk

Presspage CEO