How to demonstrate ROI from your PR and social - Masterclass!

Most marketers in the UK are now using social media marketing in some clever strategic capacity, whether it is corporate blogging, creative conversation campaigns or building brand ambassadors through a dedicated online community. However, how many of us know how to attribute a meaningful ROI on the activity we’re undertaking with our content and social?

There is now a pressing need to look beyond low-level reporting – such as ‘counting metrics’ towards sophisticated data and analytics that demonstrate genuine business value and the fundamental value that social media and content marketing can now bring.

Following the sold-out events earlier this year, this free event will tackle this important issue and give brand owners a clear understanding of exactly how they can prove the value from ever pound they spend on social media, including:

The main types of social media metric by platform

• What's tangible - the specific metrics that demonstrate value

• A bespoke approach: what metrics suit your brand

• ROR - return on relationship values

• How to integrate social media measurement into the rest of your metrics

• Case studies and best practice

How to drive clear business impact using social media

A look at how big brands use social media to deliver marketing and customer service impact, and the secrets behind their success

WHO WILL THIS BE RELEVANT FOR?

Our marketers events are specially designed for marketers responsible for social media, reference programs, online content or digital marketing and of course PR professionals – all will benefit from attending.

This event is only available to in-house marketing professionals and not for agencies, freelancers or students. Apologies for any inconvenience.

About Prohibition PR

Prohibition is listed in Prolific North’s Top 15 PR Agencies and is currently their PR Agency of the Year 2019 having also won a number of industry awards in 2019, 2018 and 2017 including Best Consumer Relations Campaign and Best Integrated Campaign 2019 and Best use of Social Media 2019.

This agile dynamic consultancy has been described by the CIPR as: “An agency with clear differentiation in their market sector. Its commitment to nurturing the industry's young talent is not just laudable, but also has a clear business goal as they seek to build a regional powerhouse.”About the event speaker: Chris Norton, Founder and Managing Director, Prohibition.

THE SPEAKER

Chris Norton, is the founder and managing director of the CIPR's Outstanding PR Consultancy 2019 Prohibition, and an award-winning crisis management practitioner with more than twenty years’ PR experience having worked both in-house and in a number of international consultancies.

Chris set up the UK’s first word-of-mouth marketing consultancy and the body that represented the industry, he is a regular winner of the “Best Use of Social Media” and "Best Integrated Campaign" awards. He is also a regular speaker on online communications and his Norton’s Notes blog is listed as the 7th most influential PR and social media blog in the UK.

In 2013, Chris co-authored the CIPR’s Social Media Handbook “Share This Too” which went on to become the fastest selling social media book on Amazon. He was a part-time lecturer on Digital Communications at Leeds Beckett University and also sat on the CIPR Committee as its social media coordinator. Chris has delivered social campaigns for clients such as: Sony Ericsson, Ronseal, Goldsmiths, Watches of Switzerland, Interflora, The Royal Shakespeare Company, Meadowhall, George Foreman, Russell Hobbs and Hallmark Cards.