From Creators to Closers: Building Influencer Programs that Actually Drive Pipeline

In a world where consumers and buyers trust people more than logos, influencer marketing has moved far beyond brand awareness. Today, the most effective creator programs drive real commercial outcomes—from direct sales and lead generation to improved conversion, higher customer lifetime value, and accelerated buyer confidence.

“From Creators to Closers” is a practical, insight‑rich session designed to help modern marketing leaders build influencer strategies that don’t just create content—they create pipeline, revenue, and measurable business growth.

Whether you operate in B2C, B2B, or a hybrid model, this event will show you how to:

• Identify creators who influence behaviour, not just reach
• Build programs that support every stage of the buyer or customer journey
• Integrate creators into performance campaigns, demand generation, and brand building
• Use influencer activity to boost discoverability in a post‑SEO, AI‑driven landscape
• Track uplift, attribution and ROI—even when data is fragmented
• Turn advocates, experts, customers and niche voices into powerful conversion drivers

You’ll learn what high-performing brands are doing differently in 2026: tighter briefs, multi‑touch integration, smarter measurement, and a shift away from “influencers as media buys” towards creators as strategic extensions of the sales engine.

Packed with real examples, frameworks and actionable templates, this session will give you everything you need to transform influencer marketing from a cost centre into a predictable, scalable revenue generator.