From content and clicks to drinks on lips: drinks marketing in a digital-first world

While the drinks industry has traditionally been slow when it comes to embracing digital, all that has changed, with Gen Z positively demanding a digital-first brand experience. And with a corresponding rise in shoppers embracing D2C e-com channels, get it right and the rewards are huge.

Rich in case studies and engaging examples, this highly practical webinar will delve into exactly what has driven this perhaps counterintuitive shift to online, and how drinks brands can dominate the digital world – no matter your size or budget. From integrated campaigns to influencer relations, social commerce and online activations, this must-see webinar will provide a wealth of actionable value.

Key areas we’re going to cover include;

·      Evolving behaviour: how to reach a digital-first consumer

·      The rise of the D2C channel in the sales mix – and what great looks like

·      How best-in-class are taking ‘analogue’ brand experiences like product sampling, online

·      Developing a digital-first approach to NPD or brand launches

·      The future of digital drinks marketing, from AI to VR and AR

Join us in April for this must-see webinar, hosted by specialist food and drink integrated PR agency, Prohibition – in conjunction with insights from special guests "the secret buyer" and national consumer journalist, Marc Walker.

Essential for: mid-senior level F&B social media, brand, marketing or comms professionals.

Sign up now! Limited places.