Protecting Your Brand in the Age of AI Misinformation

AI-generated images, deepfake videos and fabricated influencer content are spreading faster than most brands can respond. One manipulated post can confuse customers, derail campaigns or damage trust overnight. This session gives marketing and comms leaders a practical hour on how to recognise emerging threats, assess the real risks to your brand and build a fast, confident response when misinformation hits.

Using real examples from consumer brands, visitor attractions, food and drink companies and education providers, we’ll show how misinformation flows, why it gains traction and the simple steps that help teams spot problems early. You’ll also see how small changes in workflow, governance and social listening make a big difference to how well you protect your brand when the pressure is on.

This session is for anyone responsible for brand reputation, campaign delivery, social content, influencer activity or crisis response, especially in sectors where customer trust can shift quickly.

Why Attend?

Sharpen Your Defences: Learn how to recognise AI-generated fakes, impersonation attempts and viral hoaxes before they spread.

Protect Brand Trust: Understand how misinformation erodes credibility and how to respond fast enough to limit reputational damage (as shown in the Asahi cases on pages 25–27).

Strengthen Your Crisis Response: Get a clear framework for the first 24 hours, built from real case studies where speed and clarity made all the difference (pages 54–76).

Stay Ahead of New Threats: See the latest trends in deepfakes, fake reviews, AI-generated influencers and scam promotions affecting consumer brands (pages 9–15).

Improve Team Readiness: Learn how to brief teams, align markets and build consistent messaging that holds under pressure.

Who Should Attend?

Marketing Directors

Communications Leads

PR and Reputation Managers

Brand and Social Media Managers

Digital and E-commerce Managers

This session is designed for in-house teams only.

Don’t wait until your brand is pulled into a crisis you didn’t create.

Reserve your place and learn how to protect your organisation in a world where misinformation travels faster than the truth.

Spaces are limited to keep the session focused and practical.