Social Media Strategies for Universities: engaging the new student cohort

Universities are at a pivotal moment: in just a few weeks the newest student cohort arrives with distinct values, digital fluency, and expectations for continuous dialogue with their institution.  

Now, more than ever, institutions must adopt a cohort centred social media approach that prioritises insight driven engagement, authentic representation, and purposeful dialogue. 

Get it right and you can supercharge undergrad engagement from Freshers to graduates and beyond, and fuel future recruitment through volunteer marketing and authentic word of mouth.   

This practical expert workshop will equip higher education marketers with the strategies and tactics to do this:  

• Get to know your Gen Z cohort: Learn what drives your new students—understand interests, values and behaviours online 

• Map their journey: Plot out engagement at every step from first click to capandgown, so you can meet them with the right message at the right time. 

• **New platforms: **focus your efforts and look to the future when it comes to emerging social media platforms 

• Create standout content: Approaches to crafting authentic stories, videos, and posts, including student voices 

• Turn students into ambassadors: Empower real students to share their stories and build buzz for your campus 

• Leverage your thought leaders: work with your academics to recruit the next cohort and connect with undergrads meaningfully  

…and a whole lot more! 

This event is ideal for Marketing, Communications, and Student Engagement professionals looking to revitalise their social media presence and connect meaningfully with the next generation of students. Come prepared to rethink your strategies, refine your message, and lead your institution’s online narrative.