Social Media Strategies for Universities: Engaging Gen Z

University marketing has entered a new era, with Gen Z shaping the conversation and setting the tone on digital platforms. To effectively inspire, inform, and connect with prospective students, higher education institutions must evolve their social media approach, embracing authenticity, visual storytelling, and interactive content.

This event offers a deep dive into the strategies and best practices that will help universities cut through the digital noise and capture the attention of this discerning audience. Whether you aim to strengthen recruitment campaigns, humanise your brand voice, or foster long-term loyalty, you will come away with the insights, techniques, and tools to succeed in today’s competitive landscape.

Topics include:

• Understanding Gen Z’s values, expectations, and online behaviours

• Developing content strategies that emphasise storytelling, inclusivity, and student voices

• Selecting the right platforms and features to maximise engagement and reach

• Employing influencers, ambassadors, and user-generated content to build authenticity

• Measuring impact, adapting strategies, and ensuring continuous improvement

This event is ideal for Marketing, Communications, and Student Engagement professionals looking to revitalise their social media presence and connect meaningfully with the next generation of students. Come prepared to rethink your strategies, refine your message, and lead your institution’s online narrative.