Decoding Generation Alpha (Session #2)
About
How well do we know Gen Alpha?
They are eco-conscious, accustomed to hyper-personalisation, and see tech as a natural extension of their bodies. But, how do these characteristics shape them? How should these traits inform the way we connect with them?
Dive into the heart of what makes Gen Alpha tick, and the influences that shape them.
Whether you are a marketing manager, a social media champion or a brand guardian, equip yourself with the key insights and the latest research to elevate your strategy and ensure your success.
As an event attendee, you are invited to book a tailored discovery session, exploring the unique opportunities for your brand.
Speakers
Lauren Gibb
Head of Content - Resolve Content
As a creative and strategist, Lauren has a passion for finding the sweet spot between art and science that drives meaningful results for brands. She has extensive experience working for both global network and indie agencies, as well as in-house across creative, content and strategy.
Jack Geraghty
Senior Strategist - Resolve Content
As a ‘discipline agnostic’, Jack makes it his mission to ensure there’s no strategic stone left unturned - from building brand platforms for macro channel planning all the way through to devising exciting briefs for creatives to do what they do best. He is also a co-host on Pending Approval, the Media Precinct Group's flagship podcast.