Influencer Marketing: Navigating the Blurred Lines Between PR, Performance, and Attribution
Rewardful
59:17
Join us for a conversation with Stephanie Harris, CEO and Founder of PartnerCentric, one of the leading performance marketing agencies, and Emmet, CEO of Rewardful, the all-in-one platform for managing affiliate programs.
Influencer marketing no longer fits neatly into a single box. Is it PR? Is it affiliate? Is it performance? As the lines blur, marketers and brands are left navigating complex questions about ROI, attribution, and strategy.
Together, we’ll explore:
✅ How influencer marketing has evolved — and where it’s heading
✅ The growing overlap between PR, performance, and affiliate strategies
✅ Real-world examples of campaigns that bridged the gap
✅ What today’s best-in-class partner stack looks like
✅ How to approach attribution in this new landscape
Whether you’re a B2B SaaS marketer, digital creator, or running an affiliate program, you’ll walk away with actionable insights to grow your partner and influencer strategy.
Save your spot now — live Q&A included!
Speakers
Emmet Gibney
CEO at Rewardful
Emmet Gibney has a proven track record of building successful SaaS solutions that drive business growth. He has coached hundreds of people in developing affiliate programs in the SaaS industry and possesses a deep understanding of what works and what doesn't in affiliate marketing.
Dustin Howes
Affiliate Marketing Concierge at DutinHowes.com
Dustin Howes is an Affiliate Marketing Concierge who equips brands to build high-performing affiliate programs with a personal touch. He is a connector and specializes in network marketing, partner recruitment, program strategy, and simplifying the complexities of affiliate growth. Through his services and resources, Dustin empowers companies to create meaningful, long-term partnerships that drive real results.
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Influencer Marketing: Navigating the Blurred Lines Between PR, Performance, and Attribution
59:17