Before You Hire a Fractional Leader: What Every Founder Should Know

Ritmoo Leadership POV Webinar
33:32
A candid coffee chat for founders at growth ceilings. No pitch, just real talk.
Just raised?
Hiring your first marketing or sales leader?
Feeling like growth has plateaued? You’re not alone.
This live session is built for founders and exec teams at critical inflection points: post-Seed, Series A/B/C, or simply staring down the next growth milestone.
We’ll unpack:
- When fractional leadership accelerates growth, and when it doesn’t
- How to avoid costly hiring mistakes (and spot the right fit)
- What realistic outcomes look like when hiring a fractional CMO, CRO or VP of Growth
- What kind of marketing & sales leadership your company actually needs right now
No pitching. No fluff.
Just the honest conversation we wish more founders had before making the call.
👉 Join us live. Bring your questions. Leave with clarity.
Speakers
Sjeel Koster
Fractional CMO
As a Fractional CMO and Go-To-Market Strategist, I specialize in driving growth for tech startups and scaleups, with expertise in scaling businesses in ranges from €50K to 50M+ ARR. My approach is rooted in delivering impactful results within a limited time frame, ensuring alignment with business objectives and a seamless transition to long-term success.
Hugo Pereira
Co-founder & CEO Ritmoo
Hugo Pereira is a seasoned growth leader with extensive experience in commercial, marketing, and go-to-market roles. As the co-founder and CEO of Ritmoo, a goal management platform tailored for fast-growing startups and mid-sized businesses, Hugo has been at the forefront of driving strategic transformation. Previously, as Chief Growth Officer at EVBox, he played a pivotal role in scaling the company from 10 to 700 employees and boosting revenue from €5m to €100m.
In addition to his entrepreneurial endeavors, Hugo serves as a fractional growth advisor to a range of clients, including Dott, SIG, CLEVR, and vaylens. Currently, Hugo is working on his upcoming book, Teamwork Transformed, which explores a paradigm shift in leadership.

Before You Hire a Fractional Leader: What Every Founder Should Know
33:32