CMO Battle Ring: The No-BS Debate on What Marketing Leadership Should Actually Look Like
30
12:00 PM - 1:00 PM
The modern CMO is under fire.
They’re expected to own brand and pipeline. Be data-obsessed, yet wildly creative. Prove ROI yesterday, but “think long term.” One foot in strategy, one foot in spreadsheets, and often, both in meetings that go nowhere.
The truth?
The role is going through a change and, let's be honest, most CMO discussions are too polished, too diplomatic, and too damn vague.
CMO Battle Ring throws all of that out. This will be a no-filter, high-impact, live debate where top marketing minds throw punches (intellectual ones) over what the modern CMO role really demands, and where it’s completely broken.
We’ll go 5 to 7 rounds, each starting with a hot take (think: “Most CMOs are just glorified content leads” or “Attribution past Series A is mostly a waste of time”).
One speaker opens. The others rebut. Then the audience decides who hit hardest!
You’ll hear what CMOs actually think about attribution, headcount, brand vs. demand, reporting to CROs, the AI hype train, and more.
No fluff.
No posturing.
Just raw takes from people who’ve built, scaled, failed, rebuilt, and still show up swinging.
If you’re a CMO, VP of Marketing, or a CEO who wants to understand what modern marketing leadership really takes, this is the conversation everyone else is too cautious to have.
Speakers
Clark Barron
CEO Roning
Clark Barron is the founder of Burn It Down, the rogue media platform torching the lies, scams, and performative nonsense infecting B2B marketing. He’s also CEO of Ronin, the only GTM agency built by and for cybersecurity operators. With a team that includes ex-hackers, CISOs, and zero patience for fluff, Clark trades pipeline theater for psychological warfare—and he’s not here to make friends.
Joliene van Grieken
Founding Partner The Growth Syndicate (TGS)
Joliene has 12+ years helping B2B tech scale. She led growth at Impraise through to acquisition by BetterUp, and built Bud Financial’s marketing engine from scratch. As a demand gen and GTM strategist, she’s known for her sharp eye for scalable processes, and her ruthless focus on impact over noise.
David Arnoux
Founder of GenAI ⚫️ Circle
David is a serial founder and fractional CXO who helped build Growth Tribe into one of Europe’s best-known growth academies. Now, he’s all in on AI. At GenAI ⚫️ Circle, he’s helping founders, operators, and marketers actually use AI to drive results — not just add it to slide decks. Expect sharp insight, delivered fast.
Hugo Pereira
Co-founder & CEO Ritmoo
Hugo Pereira is a seasoned growth leader with extensive experience in commercial, marketing, and go-to-market roles. As the co-founder and CEO of Ritmoo, a goal management platform tailored for fast-growing startups and mid-sized businesses, Hugo has been at the forefront of driving strategic transformation. Previously, as Chief Growth Officer at EVBox, he played a pivotal role in scaling the company from 10 to 700 employees and boosting revenue from €5m to €100m.
In addition to his entrepreneurial endeavors, Hugo serves as a fractional growth advisor to a range of clients, including Dott, SIG, CLEVR, and vaylens. Currently, Hugo is working on his upcoming book, Teamwork Transformed, which explores a paradigm shift in leadership.
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30
12:00 PM - 1:00 PM