Leadership POV: Debunking Coaching Myths — What Leaders Get Wrong

Eleonora Valenti is a seasoned expert in talent, HR, and leadership with over 15 years of experience spanning non-profits, corporates, and startups. Driven by a passion to unlock people’s full potential, she founded Human Careers to empower individuals and organizations to align with their values and purpose. Eleonora has led transformative HR initiatives at companies like Amity, Mindvalley, and Nike, building cultures that inspire growth and engagement. Outside of work, she’s a playful mom, avid traveler, and advocate for making every day count.

Hugo Pereira is a seasoned growth leader with extensive experience in commercial, marketing, and go-to-market roles. As the co-founder and CEO of Ritmoo, a goal management platform tailored for fast-growing startups and mid-sized businesses, Hugo has been at the forefront of driving strategic transformation. Previously, as Chief Growth Officer at EVBox, he played a pivotal role in scaling the company from 10 to 700 employees and boosting revenue from €10m to €100m.

In addition to his entrepreneurial endeavors, Hugo serves as a fractional growth advisor to a range of clients, including Dott, SIG, CLEVR, and vaylens. Currently, Hugo is working on his upcoming book, Teamwork Transformed, which explores a paradigm shift in leadership.