The Coffee Chat I Wish I Had Before Going Fractional
11
11:00 AM - 12:00 PM
Real talk on building a successful career as a Fractional CMO
Thinking about going fractional? You’re not alone—and you’ve got questions:
- How do I land my first client?
- What should I charge?
- Can I actually replace (or beat) my full-time income?
- What does “success” even look like?
In this candid roundtable, two seasoned fractional CMOs (with startup wins from $1M to $100M ARR) share the stuff nobody tells you before you make the leap.
We’ll cover:
- How to position yourself (and what companies really look for)
- Red flags and rookie mistakes to avoid
- Portfolio strategy: clients, time, pricing, boundaries
- Building a brand, network, and steady deal flow
- What makes it fulfilling—and what makes it hard
Whether you're actively exploring the shift or just CMO-curious, this is the conversation you’ll wish you had earlier.
👉 Join live. Bring your questions. Leave with clarity!
Speakers
Hugo Pereira
Co-founder & CEO Ritmoo
Hugo Pereira is a seasoned growth leader with extensive experience in commercial, marketing, and go-to-market roles. As the co-founder and CEO of Ritmoo, a goal management platform tailored for fast-growing startups and mid-sized businesses, Hugo has been at the forefront of driving strategic transformation. Previously, as Chief Growth Officer at EVBox, he played a pivotal role in scaling the company from 10 to 700 employees and boosting revenue from €5m to €100m.
In addition to his entrepreneurial endeavors, Hugo serves as a fractional growth advisor to a range of clients, including Dott, SIG, CLEVR, and vaylens. Currently, Hugo is working on his upcoming book, Teamwork Transformed, which explores a paradigm shift in leadership.
Sjeel Koster
Fractional CMO
As a Fractional CMO and Go-To-Market Strategist, I specialize in driving growth for tech startups and scaleups, with expertise in scaling businesses in ranges from €50K to 50M+ ARR. My approach is rooted in delivering impactful results within a limited time frame, ensuring alignment with business objectives and a seamless transition to long-term success.
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11
11:00 AM - 12:00 PM