Secure Stakeholder Buy-In for HubSpot: Your guide to building a winning business case

Fuelius
01:02:16
Securing executive buy-in is often the biggest hurdle in driving forward a CRM investment like HubSpot. This webinar, led by Paul Earnden, Managing Director at Fuelius, will guide you through building a robust business case that resonates with decision-makers and aligns with strategic goals. Joined by Hannah-Rose Farrington, Senior Enterprise Account Executive at HubSpot, and Martin Blinder, Co-Founder & CEO of Symbe, this session will deliver valuable insights from experts who know what it takes to turn ideas into action.
What You'll Learn:
- The key elements of a strategic business case for HubSpot, from identifying business needs to articulating ROI.
- Insights into the executive perspective, with practical tips on highlighting the metrics and benefits that matter most.
- Tangible, real-world advice from Symbe, including business case types, data points, and structuring tips to ensure your pitch hits the mark.
Whether you're a seasoned CRM advocate or new to building business cases, this webinar will equip you with the tools and insights to secure buy-in and drive impactful digital transformation.
Who Should Attend:
Ideal for professionals tasked with implementing or scaling HubSpot within their organisation, including CRM managers, digital transformation leads, and business analysts.
Register Now to secure your spot and get ready to create a winning business case for HubSpot!
Speakers
Paul Earnden
Managing Director @ Fuelius
Paul Earnden is the Managing Director of Fuelius, with over 10 years of experience in HubSpot. He leads digital transformation projects that align CRM strategy with business goals, ensuring clients achieve measurable ROI through expertly structured HubSpot implementations.
Hannah-Rose Farrington
Senior Enterprise Account Executive @ HubSpot
Hannah is a Corporate Account Executive at HubSpot, dedicated to helping organisations achieve growth through CRM. Her consultative approach is focused on delivering clear, high-impact results, making HubSpot’s value tangible for her clients.
Martin Blinder
Co-Founder & CEO @ Symbe
Martin Binder is the CEO of Symbe, where he specialises in ROI-driven business cases. He guides organisations in building structured proposals that secure buy-in for strategic tech investments.

Secure Stakeholder Buy-In for HubSpot: Your guide to building a winning business case
01:02:16