Beyond the Headlines: Real Strategies for Real Estate Resilience

Frances Wiseman is the Director of Marketing at SISU. She has an extensive background in marketing and is a marketing savant. Frances has worked in the real estate SaaS industry for many years and is the voice behind our amazing marketing campaigns.

Jasmine is a seasoned events manager specializing in designing amazing experiences. With a passion for creating unforgettable moments, Jasmine has dedicated her career to crafting exceptional events that leave a lasting impression on attendees.

With over two decades of experience in the industry, Jasmine has honed her skills in every aspect of event management. From conceptualization and planning to execution and post-event evaluation, she possesses a comprehensive understanding of the entire event lifecycle. Her meticulous attention to detail ensures that every aspect of an event is flawlessly executed, from the smallest decorative element to the overall ambiance and atmosphere.

Jasmine's creative vision is unparalleled, and she excels at transforming ideas into captivating realities. She has a natural ability to understand and interpret her clients' desires, allowing her to curate unique and personalized experiences that align with their visions. Whether it's an intimate corporate gathering, a lavish wedding, or a large-scale conference, Jasmine knows how to infuse each event with its own distinctive flair.

With an extensive network of industry connections, Jasmine is adept at collaborating with a wide range of vendors, suppliers, and talent to bring events to life. She possesses strong negotiation skills and a keen eye for sourcing the finest materials, services, and entertainment options to elevate the event experience. Jasmine's meticulous planning and organizational abilities ensure that all logistical elements seamlessly come together, resulting in smooth and efficient operations.

Jasmine's exceptional communication skills and ability to manage diverse teams have earned her a reputation for being a trusted leader in the events industry. Her calm demeanor and adaptability allow her to navigate challenges with ease, ensuring that events run smoothly even in high-pressure situations.

Mac Hill is a tenured proptech marketing leader, SaaS community developer and aspiring southern rapper. Mac also runs and elevates our elite Sisu Inner Circle Facebook group.

Zach Hammer is the Founder and Chief Bottle Washer at Real Estate Growth Hackers. He specializes in battle tested marketing tactics and strategies that leverage cutting edge technology to drive growth. Zach is passionate about helping real estate professionals find the marketing and sales strategies that work uniquely for them as an individual. As a Speaker, trainer, and consultant, Zach's work has impacted some of the top Real Estate teams and brokerages across the world. When he's not shaking things up in the Real Estate industry, Zach lives and travels full time in an RV with his wife, 5 kids, dog, and cat.

Byron Lazine is the co-founding Chief of Operations of BAM and co-founder of the One Team at William Raveis Real Estate. Catch him daily on the Hot Sheet and weekly on The Real Word and Knowledge Brokers Podcast. Byron is a sought-after speaker at premier real estate conferences, including BAM Camp, Tom Ferry Summit, Sales Edge, Inman Connect New York and Las Vegas, Sotheby’s GNE, and Raveis Events, among others. His vast real estate experience is in part due to his efforts in co-founding and building the #1 total transaction team in the state of Connecticut, which he still owns to this day.

Brian is passionate about entrepreneurship and building businesses. As someone who has built and sold multiple software companies, he has always been inspired by technology and the massive impact it can have on people’s lives and careers. After one of his exits in 2016, he decided to jump in and help his wife build her real estate team and learn more about the industry as a whole. Not wanting to drag through an extensive learning curve, he sought out mentorship from some of the most renowned coaches in the industry and quickly identified the formula of accountability that the industries top producers were thriving on – and sold 43 homes himself in this first year while helping build a team. Brian then founded Sisu to bridge a significant technical gap that prohibited most teams from capitalizing on these powerful accountability and productivity principles, making it simple and powerful – even for those who are beginners – in the industry.