You know the potential social media has to revolutionize the marketing game. But how do you get senior stakeholders to see the same value, and hand over the budget, headcount, and internal backing you need to get the job done? In this session, you'll discover how to turn social skeptics into strategic supporters by leveraging the power of analytics.

What you'll learn:

• The power of focus: Why showing fewer metrics can make a bigger impact than presenting an extensive data set.
• The art of storytelling: How creative narrative can make your reports as compelling as your content.
• The secret to smart selling: How to use analytics to win more budget, increase headcount—or even negotiate a raise.