How advanced analytics and AI are changing the game in CPG
27
3:00 PM - 3:45 PM
**How advanced analytics and AI are changing the game in CPG **
Join us for an insightful webinar on how AI and advanced analytics are revolutionizing revenue growth management in the CPG industry. Discover how AI can help you optimize trade spend, improve forecasting accuracy, and boost ROI—not by replacing human decision making, but by augmenting it.
In this session, we’ll share real-world examples of companies successfully leveraging AI for revenue growth. We’ll cover:
- How AI and automation drive efficiency, predictability, and profitability in CPG
- What are the best practices for applying advanced analytics to demand planning, pricing, and promotions
- How to overcome challenges in AI adoption—human factors, data integrity, and model accuracy
Who should attend?
If you want to stay ahead of the curve, this webinar is a must-attend for:
- RGM leaders, commercial teams, and trade promotion experts — Learn how AI and predictive analytics can refine pricing strategies, enhance promotional outcomes, and maximize revenue.
- Finance & strategy teams — See how AI-powered insights can help you allocate budgets more effectively and align trade spend with business goals.
- Data & analytics pros, AI enthusiasts — Explore real-world applications of AI in CPG and get practical insights on how to improve forecasting, streamline data, and make real-time decisions.
You will also have the opportunity to engage in a Q&A with our speaker,** Daniëlle van der Ende,** Product Marketing Director at Visualfabriq.
Speaker
Danielle van der Ende
Product Marketing Director
With more than 10 years’ experience in the CPG industry, Daniëlle is now on a mission to transform data-driven decision-making in CPG companies globally. While technology solutions are great for modeling, forecasting, and repetitive tasks, Daniëlle believes people should be the real changemakers, building business relationships and driving innovation.
27
3:00 PM - 3:45 PM